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Canada Post Strike (Feedback Removal Request)Thanks♪(･ω･)ﾉ
What is a self-attestation document?
Greetings Sellers!
As part of new identification requirements for Amazon.ca sellers, we will require Self-Attestation documents from business sellers to help us verify your business information.
A self-attestation document clarifies the ownership structure of your business. Please reference a sample of a self-attestation document below:
Review the following checklist to ensure your self-attestation document meets each of the following requirements:
- Printed on company letterhead or includes company logo
- Stamped with a company stamp
- Includes the business entity name
- Details the entire business ownership structure, including all parent companies, beneficial owners, directors, and trustees
- Includes ownership percentages for all owners
- Includes full names birth dates for all individuals
- Includes the Business Registration number and Country
- Signed by a legal representative (e.g., CEO or Beneficiary owner/director/trustee)
- Be dated within the last 180 days
My business has a parent company, what should my self-attestation document include?
If your business has a parent company, the self-attestation document must also meet the following additional requirements (in addition to the requirements above):
- Include anyone owning more than 25% of shares, voting rights, or ownership interests
- Include Companies owning more than 25% of shares, voting rights, or ownership interests
- Ensure that all listed companies in the document are active
My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?
If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:
- An individual who controls the company
- Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President
How is the beneficial owner/director/trustee defined?
A beneficial owner/director/trustee is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means.
The following questions can help you determine the person who controls the company:
- Are there individuals who de facto control the company, directly or indirectly?
- Are there individuals who have the power to appoint or remove members of administrative, management or supervisory bodies, directly or indirectly?
- Are there individuals who are responsible for key managerial decisions, directly or indirectly?
- Are there individuals who can use all or part of the assets of the company
If you cannot identify the beneficial owners of your business, you may want to seek independent legal advice.
Why is Amazon.ca requiring this document?
To comply with Canadian law, Amazon Canada needs to verify your business and personal information before you can receive proceeds from your Amazon.ca sales. This process helps us comply with Canadian laws and protect and maintain trust with our customers. In 2025, we have updated the list of information and documentation required to sell on Amazon.ca to adhere to Canadian Know Your Customer regulation updates. You can learn more about these updates here.
Help Resources
For more information on the self-attestation document and other information requirements, go to Information required to sell on Amazon.
If you have additional questions, contact Selling Partner Support.
If you have a Professional Selling Account, the Account Health Support team is also available 7 days a week to address your concerns in detail. Contact an account health specialist through the Contact Us link on your Account Health dashboard.
Wishing you all the best,
LeviDylan
Major Discrepancy in Amazon FBA Inventory – Denied Investigation Despite Proof
Hey everyone,
I’m dealing with a frustrating FBA inventory issue, and I’m wondering if anyone has faced something similar or has advice on how to escalate this.
I shipped 168 units of my product (one ASIN) in two boxes to the YYC4 warehouse. Both boxes were delivered and weighed 16 kg (35 lbs) each, which aligns with my shipment contents since each unit is 0.5 lbs. However, Amazon is claiming I only sent 38 units—which makes zero sense from a weight and shipping perspective. Why would I send two boxes for just 38 small units when I could have fit them all in one? Plus, I paid for shipping at 16 kg per box, which wouldn’t add up if I had only shipped a fraction of my inventory.
To make matters worse, my inventory ledger (screenshot below) showed 90 units available for sale at one point, proving that Amazon received and processed nearly 100 units. How is it possible for them to now say I was missing 100/138 units when their own system showed 90 units in stock at one point? If the shipment was short from the start, that number wouldn’t be there at all.
I disputed this, but Amazon denied my claim, stating there were “no discrepancies.” They also told me to open a “Missing From Inbound” case instead, which doesn’t make sense because the issue isn’t just about a transfer error—it’s that they acknowledged receiving 90 units and then somehow lost them.
Has anyone successfully fought a case like this? How can Amazon claim 100 units were missing from the beginning when their system clearly shows that a large portion of them were received? Very frustrated with Amazon. Any advice on how to escalate this would be appreciated.
Thanks in advance!
Outrageous Review Manipulation via Illegitimate Variations
Hello @Roberto_Amazon @Daryl_Amazon @Lucre_Amzn @Jurgen_Amazon
I am writing as a concerned (and quite frustrated) seller who has witnessed blatant manipulation of product reviews through illegitimate variation groupings by another seller. This dishonest practice not only misleads customers but also creates an unfair competitive advantage for unscrupulous sellers. I’ve attempted to report this issue multiple times (Case IDs: 17306344811, 17294405411, 17283861191, 17275144981), yet the same automated response states that Amazon “does not see a violation.”
ASINs Involved in the Fake Variation
- B07Z7HGH94 – Cartridge Replacement for Brother TN760
- B0B9BQWXKL – Cartridge Replacement for HP 201X
- B071VV1F2V – Cartridge Replacement for Canon 131
- B07XT3LHHH – Cartridge Replacement for Canon 131
- B08NDHQ3D4 – Cartridge Replacement for Brother TN660
- B0855HR86P – Cartridge Replacement for Canon 118
- B09MHTF3CJ – Cartridge Replacement for Brother TN850
- B07239S9NW – Cartridge Replacement for HP 83A
According to Amazon’s Customer Product Reviews Policies, creating a variation to manipulate reviews is strictly prohibited. Variation relationships are only allowed for products that are functionally identical and differ only in a key aspect (e.g., color or size). These eight ASINs are for different manufacturers’ printers (Brother, HP, and Canon), each compatible with completely different printer models. They are not color variations of the same item—this is clear review manipulation.
By merging these unrelated products into one “variation family,” the seller unfairly aggregates ratings and reviews, artificially boosting product stars. This practice misleads customers into believing they are purchasing a highly rated item that may have little to do with the reviews they see. It damages customer trust and disadvantages honest sellers who follow the rules.
I have repeatedly submitted detailed reports via the Report Abuse form, only to receive the same canned response stating no violation has been identified. This is perplexing given the blatant mismatch in product functionality and target use. How can products meant for totally different printer brands be considered mere “color variations”?
I ask Amazon to thoroughly investigate these eight ASINs and the seller listing them as variations.
This kind of unethical behavior should not be tolerated on a marketplace that prides itself on customer-centric values. Allowing fraudulent listings to persist only encourages further misconduct and harms the overall integrity of the Amazon platform. I strongly urge Amazon to step up, take decisive action, and prevent future abuse.
Other honest sellers, if you have encountered similar issues, please add your voice here. Only by collectively calling out these violations can we hope to maintain a fair and trustworthy marketplace.
Amazon has lost whole shipment and refuse to compensate!
Dangerous goods (hazmat) status update - TROUBLESHOOTING
