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Seller_vtQxROP6UNr1O
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Hello Sellers,

We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.

  1. Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
  2. Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.

These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.

To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our help page: Voice of the Customer.

Do you have any questions or feedback? Please share them in the comments below.

Best,

Ricardo

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Seller_odcRxxAxQZZAd
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Dear Amazon Community Support,

We sell products on Amazon and always strive to provide our customers with high-quality goods and a great shopping experience. However, we recently received a negative review from a customer describing a product that was unusable out of the box and had serious contamination and clogging issues.

This customer's order was delivered via Fulfillment by Amazon (FBA), so we as the seller have no direct control over the warehousing and delivery process of the product. However, the product received by this customer was clearly not a brand new item, but a used or damaged one, which seriously affected our brand reputation and misled other potential buyers.

Review Details

ASIN: ‎B0B461L34Z

Marketplace: Amazon Canada

Amazon Case ID: 17734741911

Review: “UnusableItem did not work out of the box. It was filthy and filters were clogged. It was literally disgusting as pictures will show.”

Impact of Review: This review not only affects the sale of the product, but may also mislead other buyers into falsely believing that there is a problem with the quality of our products, when in fact it may be due to an error in the FBA warehouse.

Grounds for Complaint.

According to Amazon's review policy, buyer reviews should be based on the quality of the product itself and the experience of using it, not on logistics or warehousing issues. However, this customer's review clearly relates to an error in FBA delivery rather than a quality issue with the product itself. Therefore, we believe that the review does not comply with Amazon's review policy and request that Amazon review and remove the review.

Supporting Evidence

FBA delivery responsibility: the order was delivered by Amazon FBA, and the seller had no control over the warehousing and shipping process of the product.

Products should be brand new: We always make sure that all products shipped to FBA warehouse are brand new and unused items, used or damaged products received by the customer may be due to the error of FBA warehouse.

Misleading Review: This review may mislead other buyers into believing that there is a problem with the quality of our products, when in fact it may be due to an error in the FBA warehouse.

Request for Processing

We kindly ask Amazon to review this review and consider removing it to ensure the fairness of the review system and to avoid affecting the seller's product reputation due to FBA delivery errors.

If further information or evidence is required, please feel free to contact us and we are willing to provide relevant order details to assist Amazon in their investigation.

Thank you for your support and help!

@Seller_WIFV02H2XUFgS

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Seller_O1sercNdI6WK4
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Hi everyone,

I've been working with Amazon for nearly 7 years, and I’ve never seen anything like what’s been happening over the past five months.

Recently, Amazon has begun granting A-to-z Guarantee claims automatically for nearly every customer return request — without first contacting us sellers or reviewing our responses. In many of these cases, the customer selects a vague return reason such as “Incompatible or not useful.” We promptly accept the return and begin the return process according to Amazon’s policy, yet Amazon still opens an A-to-z claim and issues a full refund to the customer without even giving us a chance to respond or investigate.

This is happening daily, and we are suffering serious financial losses. What’s worse — appeals are not being accepted in most cases, and Seller Support provides no meaningful assistance or clarity. This undermines fair resolution procedures and puts all the burden on the seller, even when we fully comply with Amazon's return policy and timelines.

We’re being penalized and losing money even when:

We respond to return requests within 24 hours.

Items are returned in used condition or not returned at all.

No buyer-seller communication is allowed before the refund is issued.

We have valid tracking and fulfillment confirmation.

This not only violates the principles outlined in Amazon’s own A-to-z policy, but also makes continuing to sell here increasingly unprofitable and unsustainable.

Is anyone else facing this? Have you found any effective way to escalate these cases or get meaningful support?

Would love to hear your experiences and if you’ve found any workaround to protect your account and margins from this type of claim abuse.

Thanks in advance,

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Seller_OrOuoLC3AZ9u9
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Amazon replied

📧 Subject: Urgent Appeal – A-to-Z Claim Wrongly Granted (Order #701-1965834-0585062)

Dear Amazon Executive Seller Support,

I am writing to urgently appeal the decision made on an A-to-Z Guarantee Claim for Order #701-1965834-0585062, which we believe was wrongly granted in favor of the buyer despite strong and verifiable evidence of successful delivery.

Amazon tends to side with the buyer when there's a dispute involving non-receipt, even if tracking shows delivery with a signature. This is because they prioritize the customer experience and often lean toward "buyer protection."

In many cases, automated systems make the initial decision, especially when tracking shows delivery but the buyer claims non-receipt. If that conflict is detected, the decision might be fast-tracked in favor of the buyer.

We are a professional and long-standing seller on Amazon and take customer satisfaction seriously. However, in this case, the claim appears to have been approved without a full and fair review of the facts.

📌 Summary of the Situation:

Order shipped with signature required via [CanPar].

Tracking confirms delivery with a signature at the correct address.

We conducted a thorough investigation:

Opened a trace with the courier, who provided GPS data confirming delivery at the buyer's address.

Communicated proactively with the buyer and requested they check with household members.

Buyer claimed no one signed for the package, then mentioned a doorbell camera. We requested footage, but they refused to provide it and instead filed an A-to-Z claim.

We submitted all of this documentation and communication history to Amazon during the A-to-Z appeal process.

Despite this, the claim was granted to the buyer within seconds, which strongly suggests no human review of our evidence occurred.

🛑 Our Request:

We respectfully request:

A manual re-evaluation of this A-to-Z claim.

A review of the evidence we submitted, including GPS delivery proof, courier confirmation, and buyer correspondence.

Restoration of the funds, or at minimum, a detailed explanation of how this claim was evaluated and on what grounds it was approved.

📎 Attachments (include the following):

Tracking with signature confirmation.

Courier's GPS confirmation.

Screenshot or copy of the courier’s investigation result.

We are committed to providing a great experience to Amazon customers, but sellers must also be protected from false or unsupported claims. If orders shipped with signature and GPS-confirmed delivery are not defensible under the A-to-Z program, we respectfully ask for clarification of what Amazon considers "proof of delivery" in such situations.

Thank you for your time and for reviewing this issue fairly.

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Seller_tJHC0HPZ0Q9Ux
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The unreasonable claim was successful??!!!
by Seller_tJHC0HPZ0Q9Ux

The customer said the size was too small, oh my god, don't clothes have 1-3 cm error in size? So when the customer asked for a prepaid return label, I refused, it was not our problem, but Amazon agreed to her claim, uh huh, yes, refunded without my consent, now I have not received my return, and my appeal was obviously unsuccessful.

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Seller_odcRxxAxQZZAd
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Negative review removal for FBA product
by Seller_odcRxxAxQZZAd

Dear Amazon Community Support,

We sell products on Amazon and always strive to provide our customers with high-quality goods and a great shopping experience. However, we recently received a negative review from a customer describing used products and that the products were smelly and dirty.

This customer's order was delivered via Fulfillment by Amazon (FBA), so we as the seller have no direct control over the warehousing and delivery process of the product. However, the product received by this customer was clearly not a brand new item, but a used or damaged one, which seriously affected our brand reputation and misled other potential buyers.

Review Details

ASIN: ‎B0B461L34Z

Marketplace: Amazon Canada

Review: “Beware of used items. I received a used item that smelled like dead animal and was filthy and oily on the outside. Very unimpressed.”

Impact of Review: This review not only affects the sale of the product, but may also mislead other buyers into falsely believing that there is a problem with the quality of our products, when in fact it may be due to an error in the FBA warehouse.

Grounds for Complaint.

According to Amazon's review policy, buyer reviews should be based on the quality of the product itself and the experience of using it, not on logistics or warehousing issues. However, this customer's review clearly relates to an error in FBA delivery rather than a quality issue with the product itself. Therefore, we believe that the review does not comply with Amazon's review policy and request that Amazon review and remove the review.

Supporting Evidence

FBA delivery responsibility: the order was delivered by Amazon FBA, and the seller had no control over the warehousing and shipping process of the product.

Products should be brand new: We always make sure that all products shipped to FBA warehouse are brand new and unused items, used or damaged products received by the customer may be due to the error of FBA warehouse.

Misleading Review: This review may mislead other buyers into believing that there is a problem with the quality of our products, when in fact it may be due to an error in the FBA warehouse.

Request for Processing

We kindly ask Amazon to review this review and consider removing it to ensure the fairness of the review system and to avoid affecting the seller's product reputation due to FBA delivery errors.

If further information or evidence is required, please feel free to contact us and we are willing to provide relevant order details to assist Amazon in their investigation.

Thank you for your support and help!

@Seller_WIFV02H2XUFgS @Seller_vtQxROP6UNr1O @Seller_CnfW62x6yxvJw @Seller_j9Bd91CW3ZVpr @Seller_p6OFPTiQ65IG6

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Seller_RaWDns2xWqbNh
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Returns for collectible items
by Seller_RaWDns2xWqbNh
Amazon replied

The problem of continuous fraud of customers (order products, use it and return for a full refund) is not new, and so many sellers here are bleeding money because of over-generous Amazon return policies.

The issue I'd like to raise is high returns for specific product - trading cards game, Pokemon cards, One Piece etc. People buy them to look for certain expensive cards, and there's no guarantee those cards will be in the box. It's sort of a gamble. It's an expensive product as well (selling for 90$ and up). And there's an overwhelming amount of FBA returns of opened boxes, when customer received sealed box, opened all packs, took good cards and returned what's left, with full refund! I even put stickers on the boxes "No returns after opening", but scammers obviously don't care. You can see pictures of returns below - clearly buyers knew what they are doing, every pack is opened, and common cards are left - they took only the good ones.

I have a customer who placed 5 orders, 3 separate for the same item, and 2 for another item. He already refunded first 3, and I'm dreading to receive the refund notifications on other 2 orders. I'm out of 400$ just from one this person, and he's not the only one doing it. This person should be banned for violating Amazon policies.

The order numbers are 702-2170797-0853832, 702-2237880-8540240, 702-8099331-1594606 (refunded) and 702-7077324-1628238, 702-8103760-0247428 (not refunded yet).

I strongly believe Amazon should make an additional rule in return policies for this specific type of Collectible products (trading cards games), because of it's nature (it's a chance of getting high-value cards, and it cannot be resold after opening). It's ok to return them if you mistakenly ordered a wrong item. But returning clearly opened product should lead to chargeback from buyer. Please please please escalate this to relevant department - this is a desperate cry for help.

@Seller_7I1InA30aApWy@Seller_WIFV02H2XUFgS @Seller_CnfW62x6yxvJw

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Seller_27Bd3noLRdjdU
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I recently received an order for an item, that has significant value, about $800, and it's going to an address that after looking up the reviews of that address has a high degree of fraud.

1 AEROPOST WAY (This is freight forwarding address used for overseas purchases, with a history of scams)

MIAMI, FL 33206-3206

United States

In order to confirm if this is legitimate, I wanted to check with seller support if he has a good history of purchases, I called the Amazon Seller support and was told they don't have to access to any records of any buyer, and so cannot offer validation as to whether this is a legitimate purchase or not.

This limitation prevents the security that a simple check of their record could provide.

This could be done still keeping the details of the the buyer from the seller, but why can't the customer service team verify that Yes this buyer has a successful record of shipments and purchases or not? Seems like a very simple thing to offer sellers that would help prevent fraud and increase the trust that sellers feel is lacking with Amazons system that gives so much power to the buyer to claim non delivery, ect....

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Seller_XxkqAEQZDpcPX
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AZ Refunded a delivered order...
by Seller_XxkqAEQZDpcPX

Az claims refunded a customer whos issue was that UPS did not update the tracking on time due to customs... The item was delivered and they refuse tl reimburse... In his communication with me, that I provided, he just said 'Tracking has not updated'. He never reached out to me either.

I appealed and they keep saying they will uphold the decision. The customer is now with product and with a refund and I don't know why they refuse to reimburse... This is nor right...

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Seller_8XGTiXAsWcfDN
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I had a return to fba warehouse for an item that sold for $130. The return reason was customer damaged. Now I thought we would have the opportunity to get the item sent back to us boy were we wrong. Support said staff determined the item was unsellable and destroyed it, they destroyed it with asking me my permission or giving me the opportunity to receive it back. I should be reimbursed for the value of this item I have been back and forth with support and that has only made me madder. Amazon said it is not there responsibility but they accepted the return, inspected the item, fully refunded customer even though item was damaged by customer, and then they destroyed the item if that is not reasonability then I do not know! I am ready to take legal actions! @Seller_WIFV02H2XUFgS@Seller_vW3l7M6oLYiHv@Seller_7I1InA30aApWy

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Seller_F0vWfrwVpZ8w6
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Remaining refund was issued WITHOUT A-to-z case
by Seller_F0vWfrwVpZ8w6

I have NOT issued refund of 441.21 CAD which amount to 20% restocking fee.

Buyer opened A-to-z case, three times and all closed in seller's favor. April 7, April 8 and April 14th.

However on May 17th, Amazon arbitrarily issued remaining refund of 441.21 CAD without A-to-z case being re-opened and deprived seller of any opportunity to represent the case.

How is that Amazon can issue refund on its whim without A-to-z case being opened?

1 vote
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