Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

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⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 5 pm PDT.

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🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they have updated the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

For more information on this new addition, please read through this thread.

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💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

How many photos do have to submit during the Brand Registry application process?

I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this CA event, sessions will also be held in the following countries:

• United States
• Mexico
• United Kingdom
• Germany
• France
• Italy
• Japan
• Spain

All events are scheduled for April 15th, from 8 am - 5 pm local time.

Please note that this event thread is specifically for the CA Forums. Links for each individual regional event will be provided soon.

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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

Struggling with a denied Brand Registry application? You’re not alone!

Whether you're applying for the first time or reapplying after a rejection, follow these MUST-KNOW image guidelines to ensure a smooth approval process!

Image criteria guidance for Amazon Brand Registry Enrollment

As part of the Brand Registry application process, you will be required to add authentic images photographs that demonstrate that your brand name is applied to the products you sell or their packaging. To submit these images, we recommend you follow these guidelines:

A. Ensure that the brand name is permanently affixed to the product, such as through printing, sewing, laser-etching or engraving. Stickers, labels, tags or stamps are not considered permanently affixed.

Note: For products without permanently affixed branding (such as furniture, jewelry, toys, wigs, and handmade items), the brand name must be permanently affixed to the packaging.

Examples: Brand name permanently affixed to the product

Acceptable:

For apparel, the label with the brand name or logo has to be sewn to the shirt (left image)

We consider this example as acceptable as the brand name is permanently affixed to the product. (right image)

Not Acceptable:

For apparel, tags with the brand name or just the branding printed on the shirt are not considered permanently affixed and therefore invalid product images.

Note: The images in this section were digitally altered to exemplify what should be avoided when uploading product images.

Brand permanently affixed to the product packaging

Brand names must be directly printed on product packaging for products that can’t have the brand name printed on them, and must also show what the package contains. Stickers are not considered permanent branding on packaging.

Packaging clearly displays the product that contains:

B. Mock-ups, photoshopped, or digitally created or digitally-altered images are not valid proof of intellectual property ownership. Any product images provided during brand registration must be unaltered. If an application contains altered images, it will be rejected.

The above is an example of digitally-altered and digitally created images that are considered not acceptable.

C. Ensure product images are clear, and the brand name matches the exact trademark name on your brand registry application. Note: If the brand name in your Brand Registry application does not match the branding in your product or product packaging, the application will be rejected.

D. Accepted file types are .jpg, .png and .gif. And file sizes cannot exceed 5 MB.

Hello Community !

We understand that many of you are experiencing significant challenges due to the ongoing Canada Post Strike. Your concerns have not gone unheard, and we deeply empathize with the difficulties this situation is causing for your businesses.

While this strike is beyond Amazon's direct control, we are actively working to address its impact on our seller community. Our team is in continuous communication with various internal Amazon departments to find solutions and determine the best ways to support you during this challenging time.

We appreciate your patience and the detailed reports you've been sharing about how the strike is affecting your operations. Your feedback serves as a crucial link between sellers and Amazon's internal teams. Please continue to share your experiences, concerns, and suggestions.

If your issue is related to feedback removal due to the Canada Post Strike, you can report it, along with the case seller support case, through our Forums with the title: Canada Post Strike (Feedback Removal Requests). This will help us address these concerns more efficiently.

As moderators, while we may not have immediate solutions, we are committed to being your advocates within Amazon. We are carefully documenting all issues raised and ensuring they reach the appropriate teams for consideration and action.

We will update these forums as soon as we have any new information or guidance to share.

Furthermore, we remain committed to supporting you through these challenges.

Christine

Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, March 19th, from 9 am to 5 p.m.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

• Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.

• Engage with customers: Connect with customers’ post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.

• Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

On March 19, 2025, we'll host an Ask Amazon event from 9 a.m. to 5 p.m. with the Transparency Program team.

What is Transparency?

The Transparency Program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain.

For more information, please visit the Transparency program page.

Register your interest in commenting "Attending" below.

We are looking forward to your questions on Wednesday, March 19!