Get 10% back on your first $70,000 CDN in branded sales. Learn how
Get 10% back on your first $70,000 CDN in branded sales. Learn how
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    Forums Feedback Request: Tell Us How We’re Doing!
    by Seller_xkwDczt8sPSmx

    Hi sellers! 👋

    We just have a quick question for you: Did you get what you need from the Seller Forums today?

    If the forums helped you, please click the black thumbs-up button at the bottom of this post, and if not, please click the thumbs-down button — it’s that simple!

    If you didn’t get what you needed today, we’d also love it if you could reply to this post letting us know what we’re missing, or what we could improve. Your feedback helps us optimize the forums to help you find solutions faster and grow your business.

    Please keep in mind we can’t address individual cases or questions on this thread, but if you have a question, please use the “New Discussion” button above (or the "New" button on a mobile device), to post in the category related to your question. This will allow you to get help or advice from our community of sellers and Amazon community managers.

    Thanks so much for your feedback, and for being the best part of the Amazon Seller Forums!

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    [Closed] 📢 Ask Amazon - Brand Registry Enrollment requirements and Expansion into Canada
    by Seller_j9Bd91CW3ZVpr
    Amazon replied

    Hello Sellers!

    Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions and concerns related to Brand Registry requirements, processes, and timelines.

    Brand Registry enrollment guide!

    Amazon Brand Registry.

    ⚡️ What You Need to Know:

    Brand Registry will answer all your questions posted in this event thread until August 14th,2025.

    💡 Submit questions below!

    Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event

    *Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers..

    -JiAlex

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    How Was Your Black Friday/Cyber Monday 2025?
    by Seller_xkwDczt8sPSmx
    Amazon replied

    Hello sellers,

    Now that one of the biggest shopping events of the year has concluded, we want to hear about your experiences during Black Friday and Cyber Monday 2025. Whether this was your first peak season or you're a seasoned seller, your experiences help build our selling community's knowledge base.

    Tell us:

    • What strategies worked well for you this year?
    • Did you try anything new that showed promising results?
    • What lessons did you learn that you'll apply to future sales events?
    • How did your preparation and execution compare to previous years?
    • What would you do differently in 2026?

    Already planning for next year? Share what adjustments you're considering – your practical tips could help other sellers strengthen their peak season strategy.

    💡Helpful Tip: Consider making notes about your experience now while the details are fresh. Even small observations can lead to significant improvements for future events.

    💬 Drop your top "I wish I had known..." moment below, and remember to upvote helpful replies!

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    🎄 Keep Your Holiday Momentum Going Into the New Year
    by Seller_xkwDczt8sPSmx

    Hello sellers,

    Black Friday and Cyber Monday may be behind us, but the holiday shopping season continues strong through December and into January. Here's how to maintain your sales performance and build lasting customer relationships during this important period.

    Why the Post-Black Friday Period Matters

    The weeks following Black Friday through early January represent a significant revenue opportunity. Canadian shoppers continue purchasing gifts throughout December, redeem gift cards in January, and take advantage of Boxing Week sales. Staying engaged during this period can substantially impact your year-end performance and create a strong foundation for the first quarter.

    1. Maintain Strong Inventory Levels

    • Replenish products that performed well during your Black Friday and Cyber Monday promotions
    • Check inventory daily using the FBA Inventory tool
    • Act on restock recommendations to keep products available
    • Plan for continued demand through mid-January

    Why it matters: Running out of stock during the holiday season means lost sales and reduced product visibility in search results.

    2. Focus on Customer Experience

    Why it matters: Outstanding service during busy periods builds trust and encourages customers to return throughout the year.

    3. Continue Your Advertising Strategy

    • Keep Sponsored Products campaigns active throughout December
    • Adjust your bids based on Black Friday performance data
    • Feature gift-appropriate items as the holidays approach
    • Maintain visibility in January when customers use gift cards

    Why it matters: Consistent advertising helps you capture ongoing holiday demand that extends well beyond the initial Black Friday weekend.

    4. Implement Strategic Promotions

    • Use coupons to attract shoppers and improve conversion rates
    • Create limited-time offers to encourage immediate purchases
    • Consider bundle promotions to increase order values

    Why it matters: Promotions help your products stand out and give customers clear reasons to choose your offerings.

    5. Review and Learn

    • Analyse which products and promotions delivered the best results
    • Document any inventory or operational challenges
    • Use these insights to improve your strategy for next year's holiday season

    What approaches are you taking to sustain your holiday sales? Share your experiences and tips with fellow sellers below!

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    How to prevent and appeal an A-to-Z Claim
    by Seller_vW3l7M6oLYiHv

    📦 A-to-z Guarantee Claim is there to make sure customers get what they ordered, in good condition, and on time - whether they buy directly from Amazon or from other sellers like you.

    Sometimes things go wrong, and that's okay. We know that sometimes packages get delayed because of shipping problems or customs issues. 🌎 This can happen to anyone, even Amazon.

    We give you time to gather information and explain your side of the story. We look at each case carefully and try to be fair to everyone. 🛒 In our case, if a customer doesn't get their order by the date we promised, they can contact our customer service; we'll look into what happened and might send a new item, or give a refund.

    Here's some helpful info:

    What If we decide in the customer's favor? Yes, they don't have to send the item back... 😓 But don't worry 🙋🏼‍♀️- you have 30 days to appeal if you think we made a mistake. This is your chance to give us any new information.

    🔑 The key is to be transparent, responsive, and provide as much supporting evidence as possible. This gives you the best chance of successfully appealing an A-to-Z claim.

    These help pages have more information for you:

    💡 For those of you out there who have successfully appealed an A-to-Z Claim, please share some tips with your fellow Sellers in the comments below! 👇🏼 Anything and everything you can share will be greatly appreciated. 🤗

    Looking forward to reading your contributions!

    -Sunnie

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    [Closed] 📢Ask Amazon -GET ANSWERS on Brand Registry Enrollment
    by Seller_j9Bd91CW3ZVpr
    Amazon replied

    Dear Sellers!

    🗓️ MARK YOUR CALENDARS: Join us on August 26th, from 8am–5pm PDT, for a live Q&A session with members of the Brand Registry Enrolment team, where we'll dive deep into your Brand Registry enrolment cases.

    This is a great opportunity to ask questions if you have a Brand Registry case or have general enrolment questions.

    Whether you're a new or seasoned seller, this is your chance to:

    • Get expert answers regarding your Brand Registry enrolment cases.
    • Share your experiences and learn from fellow sellers
    • Provide direct feedback to the Brand Registry team..

    _____________________________________________________

    📚 Key Resources: We've compiled key resources on all things Brand Registry for easy access.

    _____________________________________________________

    💡 Submit questions below!

    Post all your questions below! If you have an enrolment case, please respond with the case ID.

    Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

    _____________________________________________________

    Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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    New Seller Central Forums Titles - Coming Your Way!
    by Seller_GEZPMc4CeQfh6

    Have you ever seen a forums discussion on Seller Central and thought, “What is this thread about?”

    We're excited to announce an upcoming enhancement to your Seller Central experience with our new Seller Central Forums summarized titles.

    Soon, you'll see more accurate and descriptive titles for discussions on your Seller Central homepage. This enhancement makes it easier to find discussions that are relevant to you. The new titles will summarize discussions to better reflect what sellers are actually talking about.

    We're committed to making your forums experience more efficient and valuable. Please share your thoughts about this new update in the comments below – your feedback helps shape future improvements!

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