🍁 Valid Tracking Rate Experiences & Tips: A Seller Community Discussion 🇨🇦
I wanted to create a space where we can share our experiences with Valid Tracking Rate (VTR) and compile some helpful insights from our growing community.
For those new to selling: VTR measures the percentage of orders that have valid tracking numbers uploaded within your expected ship date. Amazon's target is maintaining at least 95% VTR.
Common Seller Experiences:
🌟 Success Stories
- Have you hit that sweet 95% consistently?
- What changed the game for your business?
- Share your wins, big or small!
🗓️ Seasonal Smart Planning:
- Holiday rush preparation
- Boxing Day strategies
- Canada Day shipping surge
- Winter weather buffers
🤔 Common Challenges:
Sellers frequently mention struggling with multiple carrier usage causing tracking inconsistencies.
Weekend shipping delays often impact metrics negatively.
Manual entry errors in tracking numbers remain a persistent issue for many in our community.
💡 Community Tips:
The most successful sellers consistently set internal shipping deadlines earlier than Amazon's requirements. They emphasize the importance of double-checking tracking number formats before uploading. Many recommend using Amazon's partnered carriers for better integration. Regular weekly monitoring of VTR metrics helps catch potential issues before they become problems.
💭 Questions For Our Community:
- How do you handle tracking for Nunavut deliveries?
- What's your winter weather backup plan?
- Which carriers work best for your region?
- What's your experience with maintaining VTR standards? What strategies have worked for you?
Share your insights below! Let's help each other maintain healthy metrics and grow together.
🍁 Valid Tracking Rate Experiences & Tips: A Seller Community Discussion 🇨🇦
I wanted to create a space where we can share our experiences with Valid Tracking Rate (VTR) and compile some helpful insights from our growing community.
For those new to selling: VTR measures the percentage of orders that have valid tracking numbers uploaded within your expected ship date. Amazon's target is maintaining at least 95% VTR.
Common Seller Experiences:
🌟 Success Stories
- Have you hit that sweet 95% consistently?
- What changed the game for your business?
- Share your wins, big or small!
🗓️ Seasonal Smart Planning:
- Holiday rush preparation
- Boxing Day strategies
- Canada Day shipping surge
- Winter weather buffers
🤔 Common Challenges:
Sellers frequently mention struggling with multiple carrier usage causing tracking inconsistencies.
Weekend shipping delays often impact metrics negatively.
Manual entry errors in tracking numbers remain a persistent issue for many in our community.
💡 Community Tips:
The most successful sellers consistently set internal shipping deadlines earlier than Amazon's requirements. They emphasize the importance of double-checking tracking number formats before uploading. Many recommend using Amazon's partnered carriers for better integration. Regular weekly monitoring of VTR metrics helps catch potential issues before they become problems.
💭 Questions For Our Community:
- How do you handle tracking for Nunavut deliveries?
- What's your winter weather backup plan?
- Which carriers work best for your region?
- What's your experience with maintaining VTR standards? What strategies have worked for you?
Share your insights below! Let's help each other maintain healthy metrics and grow together.
20 replies
Seller_7LrAV0m5llaI7
VTR has been broken in the Canadian marketplace since 2024. Purolator and Canada Post shipments are not being counted for VTR.
Seller support does not know how to handle the issue.
Seller_rLbnz7qj0fckt
@Christine_Amazon
First off, thank you for starting this off and for your attention on this matter.
This issue has plagued us for months with no resolution in sight.
We no longer have Purolator shipments taken into account for the VTR caculation, they are excluded from the calculation and as result having a big impact on our VTR rate.
Let me know if you need anything else.
Seller_kNAboD6kRgVt7
It's a bit hard to share tips on something that isn't working properly. And has been pointed out as such, over and over. And not fixed, for months on end. It is disheartening to see this brought up as if it is a positive subject, when so many of us report problems ad naseum.
Seller_7LrAV0m5llaI7
Just like when they brought up the Canada Post Strike Town Hall Forum, 2 months after the strike was over. Amazon Canada is completely out to lunch on issues in the Canadian Marketplace.
It took them 9 months to fix the double "Purolator" on the confirm shipment screen that started last April/May. They didn't fix it til a couple months ago, despite me escalating the same case from April on a weekly basis.
Seller_7LrAV0m5llaI7
Yes, it's a dumpster fire. 477 orders shipped over the last 30 days, only counted the UPS ones and the 3 we had to use an unintegrated carrier for.
Rest of the shipments are Purolator and Canada post.
It should read 474 out of 477. 99.3%
Seller_7LrAV0m5llaI7
@Christine_Amazon
Had this interaction with seller support live chat this morning regarding our case ID 17411265551.
The support agent paused and locked the chat.
When we try to resume the chat, it says "Sorry, there was an issue starting the chat session".
We have to reescalate this case every day, because we keep getting replies after escalation that does not apply to this issue.
Seller_p9Sg9V9jYJXpB
i have a question plz if someone can answer i used to use shipping company intelcon for my dekuvery but now i gave found tgat they effect my VTR rate
Is there a way out to this as there prices are half than others
Seller_7LrAV0m5llaI7
Intelcom is not an integrated carrier for Amazon sellers.
Seller_7LrAV0m5llaI7
We do, we spend over 100k a year in shipping.
Their cheapest carriers aren't always integrated with Amazon tracking.
Not an API, just spreadsheet bulk import,export.
Seller_jkytlOaIXFuqf
I can understand VTR Policy. It protects Amazon and Sellers for abusive buyers for generous Amazon Delivery Guarantee.
What is wrong?
1- Amazon telling me what courier to use. As long as there is tracking and item is delivered on time, I can consider myself that I have fulfilled my duties of a sale agreement.
2- Blocking categories to sell. System picks the most profitable high priced category. It is very hostile.
I do not have my own delivery network like multimillionaire Amazon has. Do not expect me to have. There is huge competition between sellers. We all try to lower our prices to win the sale. It requires low cost delivery. Amazon should not expect me to compete with Amazon delivery network funded with billions of dollars revenue which was brought by sellers fees.
Well. After stop selling at Amazon over 300+ different item, I am very happy and way less stressful working with Amazon's main competitor, the father of e-commerce. They get me 50-90 % discounted shipping labels with Canada Post, UPS and Fedex. I can pick any courier I want. Abusive customers claiming A to Z for free merchandise and useless appeal has surprisingly disappeared. I am not loosing money since. My last claim which was my last sale cost me $ 60 with photo taken item delivered by the courier. If an item gets to customer's door (property), it is not my problem. I can not come and open the door and leave it inside of their home.
Nowadays, my customers are happy. I am happy. Amazon's competitor is happy. VTR issue is solved.
It seems like Amazon is creating an issue from NOTHING with its own hands and policies causing my sales dropped. Aren't we on the same boat? Are we enemies?
Additionally, Amazon does not even have buy shipping in Canada.
What a success by multimillionaire Amazon !
