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Pinned by community managerUnderstanding the "Point of Contact" Question During Verification
Hello to all sellers! 👋
If you've recently created or updated your Amazon.ca seller account, you may have encountered the question: "Is the point of contact a beneficial owner, director, or trustee of the business?" — and wondered what it actually means for you. You're not alone. This is one of the most common questions we receive from Canadian sellers during the identity verification process. Let's break it down together.
What Is a Point of Contact (POC)?
Your point of contact is the primary person responsible for managing your Amazon seller account. This person undergoes identity verification and serves as the main liaison between your business and Amazon. In some cases, the POC may also be a beneficial owner, director, or trustee — but that's not always the case.
What Is a Beneficial Owner?
A beneficial owner is any person who ultimately owns or controls your business. Here's how it applies based on your business structure:
- Corporation or LLC: Any person who directly or indirectly owns 25% or more of the company's shares
- Trust or foundation: Trustees, beneficiaries, protectors, and settlors
- Limited partnership: General partners and limited partners holding more than 25% of the shares
- Sole proprietorship: You — the individual seller — are both the POC and the beneficial owner
How Should You Answer?
If your POC is also a director, beneficial owner, or trustee of the business, select "Yes". If your POC is an employee or authorized representative who does not hold ownership or a director position, select "No".
When you select "No," Amazon may request a signed Letter of Authorization (LOA) from a legal representative confirming the POC's authority to manage the account on behalf of the business.
Tips to Make Your Verification Easier
- Make sure your POC's identity documents (passport or government-issued ID) are current and not expired
- Have your business license or articles of incorporation on hand
- If your POC is not a legal representative, prepare the LOA in advance
- Verify that names match exactly across all documents — even small differences can cause delays
Useful Resources
- Global seller identity, address and business verification
- Frequently asked questions about Global SIV
💬 Let's Talk About It!
Did you find this question confusing during your registration? What helped you understand it?
Are you a sole proprietor, or do you operate a corporation or trust in Canada?
What other verification-related questions would you like us to clarify?
Leave a comment below — your experience could help another seller get through this step more easily!
Your community team is here to help. If you're currently stuck at a verification step, share the details and we'll do our best to point you in the right direction.
New Deferred Transactions policy is going to put us out of business
So I was expecting a payout of $425,000 today. With Amazon's new policy my payout was reduced to only $120,000. So I am out of pocket $305,000 indefinitely and Amazon get's to invest my money. I sure could use that money to invest myself! I am very lucky to have such high sales volume and even luckier to have the cash reserves to absorb this, but it is still going to add up to hundreds of thousands of lost investment grown between now and retirement. If I were younger it could result in a million or more in lost investment income between now and retirement.
How are other sellers, who have less or like in most cases these days, NO cash reserves going to absorb this?
Come on Amazon, this is NOT designed to protect the buyers. It is pure greed! 95% of my orders are FBA, so there is little chance of A-Z claims impacting my account balance in any significant way. Even If I had $20,000 in returns the day after my normal payout amount my balance would cover it. Even smaller accounts that are predominantly FBA would fall into the same scenario.
A class action lawsuit is in order. I will be reaching out to my MPP tomorrow.
Help Please! Identity Verification Issue on Amazon.ca
Hello everyone,
I’ve been experiencing a recurring issue while trying to complete the Amazon.ca identity verification process.
I’ve already opened a support case (Case ID: 18653108961), but I wanted to share it here as well in case someone can help or has experienced something similar.
Here’s what happens:
After I fill out the verification form completely and click “Submit for verification,” the system enters the automatic verification stage. However, after about 15 minutes, it redirects me back to the “Identity Information” page without any message or progress — as if I never submitted anything.
During this process:
- No document upload field or button ever appears.
- The system doesn’t ask for any documents (like a passport or proof of address).
- I don’t receive any email or notification about the verification.
I’m sure that I’m doing the verification through my Amazon.ca Seller Central panel, not the U.S. one.
Every time I try again, it feels like déjà vu :/ the same thing happens over and over, and I can’t complete the verification.
Could someone please help me figure this out?
Thank you very much for taking the time to read and look into this.
Lumeris
Hi everyone,
I’m trying to properly account for GST/HST Input Tax Credits (ITCs) on various Amazon.ca FBA fees, including:
- Storage fees
- Long-term storage fees
- Inbound shipping
- Sales tax service fees
- Possibly others
The issue I’m running into is that Amazon does not provide a tax breakdown or tax rate for these fees.
For example, a typical transaction looks like this:
FBA storage fee
-2,286.72
There is:
no GST/HST amount shown
no tax rate (5% vs 13% vs 15%)
no province or place of supply
no invoice supporting the charge
Amazon guidance suggests using settlement reports and “calculating the GST/HST component,” but there is no indication of which tax rate applies to each fee, especially since fulfillment can occur across multiple provinces.
From an accounting perspective (and for CRA compliance), this creates a problem:
We cannot determine whether GST (5%) or HST (13%/15%) applies
We cannot reliably calculate ITCs
There is no proper tax invoice supporting these charges
Questions for other Canadian sellers:
Are you claiming ITCs on these fees?
If so, how are you determining the applicable tax rate?
Are you using a blended rate based on FC distribution, or taking a conservative approach (e.g., 5% only)?
Has anyone received clear guidance or documentation from Amazon on this?
This seems like a systemic reporting gap, so I’m curious how others are handling it in practice.
Appreciate any insight.
Get Tax-Ready for 2026: A Canadian Seller's Documentation Checklist
Hello Canadian sellers,
As we begin 2026, now is the perfect time to review your tax documentation and ensure you're set up for success throughout the year. Proper tax compliance not only keeps your business running smoothly but also helps you avoid potential issues down the road.
Understanding Your Tax Registration Requirements
If you're selling on Amazon.ca, understanding GST/HST registration is essential for your business operations. Here's what you need to know:
GST/HST Registration: If you haven't provided a valid GST/HST registration number, Amazon may collect and remit taxes on your behalf under Marketplace Facilitator legislation. A full GST/HST registration number follows this format: 9 digits + "RT" + 4 digits (example: 123456789RT0001).
Provincial Requirements: Depending on where you operate, you may need to register for provincial sales taxes. Canada requires tax registrations at multiple jurisdiction levels—both federal and provincial. Each province has specific requirements, so it's important to understand which apply to your business.
Where to Manage Your Tax Information
Your tax settings are centralized in Seller Central for easy access:
- Navigate to Settings > Tax Settings to view and update your tax registration information
- Access your tax documents through Reports > Tax Document Library
- Review seller fee tax invoices when applicable to your account
Key Actions for 2026
Review Your Registration Status: Verify that your GST/HST registration number is current and correctly entered in your Seller Central account. This affects how taxes are calculated and collected on your sales.
Organize Your Documentation: Ensure you have access to all necessary tax documents from 2025 for your year-end filing. The Tax Document Library in Seller Central provides sales tax reports and invoices you may need.
Update Your Business Information: If your business address, legal entity name, or registration numbers have changed, update this information promptly. Accurate information ensures proper tax calculation and invoicing.
Understand Your Obligations: Canadian sellers who exceed certain sales thresholds have specific tax compliance obligations. Staying informed about these requirements helps you maintain good standing.
Resources to Support You
Amazon provides several tools to help you manage your tax compliance:
- Tax Calculation Services for automated tax calculations on eligible transactions
- Sales Tax Reports available through the Tax Document Library
- Seller fee tax invoices when taxes are collected on Amazon services
Looking Ahead
Starting the year with organized tax documentation sets a strong foundation for your business. Taking time now to review your settings and ensure everything is current can save you time and potential complications later in the year.
What tax documentation questions do you have as you prepare for 2026? Have you recently updated your tax registration information, and if so, what was your experience? Share your insights below to help fellow Canadian sellers navigate tax compliance successfully.
- Roberto
Amazon account verification for sole proprietorship
I need help with account verification. I operate as a sole proprietorship. I am the only owner and I run the business under my own name. Amazon needs company Registration Extract to verify the business but CRA doesn't provide such documents. Please suggest
@Seller_WIFV02H2XUFgS@Seller_vW3l7M6oLYiHv@Seller_j9Bd91CW3ZVpr Please suggest
Help! Stuck in Canadian Account Verification - Can’t Upload My Documents
I’m hoping someone here (or a moderator) can point me in the right direction. I’m in the middle of the Canadian account verification process and was asked to provide updated documents. No problem.. except I can’t figure out how to actually submit them.
Inside the verification portal, I only see an option to replace the registration document. There doesn’t seem to be any way to upload the other documents they requested.
I've been asked for my Company Bylaws, Articles of Inc., Proof of address, certificate of good standing.. Which I've submitted through CASE ID: 18489735451.
The tricky part is that the registration number on file is our seller permit number, which may be what’s causing an issue? It's unclear if that should be our Incorporation number or our state issued seller permit (Business license) Since opening the case, I haven’t received any update or response on the case.. just silence.
Has anyone run into this before? Do I need to go through a different channel to get these reviewed, or is there a specific way to upload multiple documents that I’m missing? Hopefully a mod can help me out a bit by looking into the case?
I appreciate your guy's help in advance!
Need Support: Restore FBA New Selection Benefits for Eligible New ASINs
Hello everyone,
We are a new Amazon seller and recently launched a set of brand-new ASINs and sent them to FBA. According to Amazon’s policy, new sellers who create their first FBA shipment within 90 days of listing their first buyable ASIN are automatically enrolled in the FBA New Selection Programme, and eligible new ASINs should appear in the programme dashboard.
However, none of our new ASINs are showing as eligible in the FBA New Selection Programme, even though we have checked and confirmed we meet all requirements.
We have carefully verified all programme criteria:
✅ New professional seller account, FBA enabled
✅ All are new-to-FBA parent ASINs, never FBA before
✅ No used/media items, no piggybacking/used listings
✅ New seller automatic enrollment conditions satisfied
✅ No IPI requirement (new account with no IPI yet)
The only irregularity: right after we sent inventory to FBA, our account underwent a mandatory review, and all listings were system-removed temporarily. After account reinstatement, we relisted all ASINs. We believe this account verification + system-initiated listing removal (beyond our control) caused the system to fail to auto-enroll our ASINs into the New Selection Programme.
We built our pricing, inventory, and launch strategy based on the programme benefits (free monthly storage, free removals, free return processing). Missing these benefits has put our new product launch at a disadvantage.
Has anyone experienced the same issue: new account + account verification/listing removal → new ASINs not auto-enrolled in FBA New Selection?
We kindly request Amazon Seller Support / the FBA New Selection team to:
Verify that our ASINs are fully eligible for the programme;
Investigate if the account review/listing removal caused the auto-enrollment failure;
Reinstate the New Selection Programme benefits we should be entitled to.
Case ID: 20383619271
Thank you very much for your help.
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