Hello Sellers!

If you are a brand owner, and you are interested to apply to Amazon Brand Registry, or you want to know how it works, this is what you need to know:

But first, your brand needs to have one of these options, for you to be eligible:

• An active registered trademark in each country where you would like to enroll

• A pending trademark application that is filed through Amazon IP Accelerator

• A trademark that is pending registration in a subset of accepted trademark offices

The trademark must either be a text-based mark (word mark) or an image-based mark (design mark), and also very important, in case of trademark text, this needs to match the brand name.

With the partnership from Brand Registry, we have a new Brand Registry enrollment guide. This 10-page guide will walk you through the Brand Registry enrollment process and provide additional context for each step to help answer your questions in real time while you are working through the enrollment steps.

Also, here are the common reasons a seller can get rejected on their application:

1. Documents are not valid - this includes documents that don't fit the criteria that the brand registry is asking for.

2. Manufacturing agreement - some sellers commonly attach invoices for these. The invoice is not a valid for of letter of authorization and listed in the invalid type.

3. Documents are not authentic and forged.

4. Attorney that is listed on the trademark is sanctioned by USPTO or Amazon.

5. Seller has low Account Health metrics, or other selling accounts in bad standing (terminated, deactivated etc.)

Our strongest advice is for you to review the application requirements closely and check out our application guide, before you apply with Brand registry.

If you are already a Brand Owner with us, please share your wisdom and provide us any tip you think we need to know before applied.

Upvote / Downvote below: Is this content helpful? Be sure to comment with any specific questions you have related to this topic.

We are always looking for ways to improve and welcome your feedback on the guide here.

Happy Selling! 😊

JiAlex