How to get more traffic for new sellers, new products on Amazon? What is the solution to recover capital?
I am a new seller and I have brought about 1000 products for 4 asins to Amazon warehouse. In the past month, I have only sold 10 products, including 8 Vine Free products for users, the remaining 2 products with revenue of $ 17.98 and spent $ 65 on PPC advertising.
Of course, with the above revenue and advertising costs, it is very small compared to the long-time sellers with millions of dollars in revenue here.
I noticed that my product was not indexed for any keywords other than its asin. I copied the entire title and searched on Amazon but my product still did not appear, while many Top products always appeared regardless of the keywords and had nothing to do with that product.
I have done A+ content, added product videos, added reviews for the product but the traffic has almost not improved.
It seems like Amazon just wants new sellers to spend more money on advertising to get traffic from them and there is no other way to do it organically.
Anyone have any suggestions to help me get my new products indexed for keywords? I would appreciate the help.
And now I want to reduce my inventory or liquidate it, do you know of any solutions? I am just hoping to recoup about 50% of my costs.
Amazon FBA costs are so expensive and selling a product with no orders for a month would be horrible. My products are under $20 and if you add all the costs up Amazon charges around 60-70% of revenue/order, including PPC costs and storage costs for unsold products. And the longer the inventory is in stock, the more it costs. Almost zero profit.
You put a bag of money in and hope to get more profit from it but have to struggle to try to get back every penny you put in.
I think after this time I will only sell FBM and never go back to FBA again.
How to get more traffic for new sellers, new products on Amazon? What is the solution to recover capital?
I am a new seller and I have brought about 1000 products for 4 asins to Amazon warehouse. In the past month, I have only sold 10 products, including 8 Vine Free products for users, the remaining 2 products with revenue of $ 17.98 and spent $ 65 on PPC advertising.
Of course, with the above revenue and advertising costs, it is very small compared to the long-time sellers with millions of dollars in revenue here.
I noticed that my product was not indexed for any keywords other than its asin. I copied the entire title and searched on Amazon but my product still did not appear, while many Top products always appeared regardless of the keywords and had nothing to do with that product.
I have done A+ content, added product videos, added reviews for the product but the traffic has almost not improved.
It seems like Amazon just wants new sellers to spend more money on advertising to get traffic from them and there is no other way to do it organically.
Anyone have any suggestions to help me get my new products indexed for keywords? I would appreciate the help.
And now I want to reduce my inventory or liquidate it, do you know of any solutions? I am just hoping to recoup about 50% of my costs.
Amazon FBA costs are so expensive and selling a product with no orders for a month would be horrible. My products are under $20 and if you add all the costs up Amazon charges around 60-70% of revenue/order, including PPC costs and storage costs for unsold products. And the longer the inventory is in stock, the more it costs. Almost zero profit.
You put a bag of money in and hope to get more profit from it but have to struggle to try to get back every penny you put in.
I think after this time I will only sell FBM and never go back to FBA again.
0 replies
Seller_WBnGS7Ix3XiDX
Things on Amazon don't happen overnight. There are too many sellers, & most items are saturated. Unfortunately everyone is doing the same thing as you.
You made no mention of what you are selling, & I know its not about that, but if the market is saturated with a certain item, then different advice is given. Is it something that there are many sellers selling?
Try to throw $5 a day on your item, if you need to advertise. I know everyone wants immediate sales, but patience is my all time advice.
Is this a new product that you need to promote it on Vine, or all of the other stuff you are doing? If its a good new product, it will sell, just be patient.
Seller_wmT5RayIg3iVV
Is there any way to resell the product to recover some of the capital without throwing it away or taking it out of Amazon warehouse? Because I don't have an external warehouse available in the US.
Any help, suggestions from you guys with experience would be valuable to me.
Seller_2UkjhY9D9b6bj
you need to think of advertising as a mathematical formula for success.
1. What is your target ACOS
2. What is your target click-through rate in your category
3. What is your target daily volume
Now-take your ACOS, and combine it with your click through rate and start to determine how many clicks you need per day to meet that target volume, and how much each click should cost to maintain ACOS and your margin.
This is your TARGET ad spend-but you must front load and work on little to no (or even negative) margin on your product launch until you slowly ramp down to the targeted ad spend and do some differential calculus to help you determine your change in ad spend over time to get to your target.
Brands do it every day and they beat the “‘market saturation”
Seller_MXQe8UuGbgp5D
HI, you r new seller, try to get buybox, your rate should be less then other seller, don't go for huge profit get attention of the buyers , when u established then play like others don't go for advertisement or PPL .
thats my sincere advice i am also new seller like u.
Thanks
Seller_ECYgqP0VkiKcv
I searched part of the title on one of your products and it showed as second result in search. So you're good, but I only see 4 products and they're very generic though and really only suited for Fathers Day. Try adding another 100-200 more less generic options and you'll start seeing consistent sales.
Seller_qLa1wPKJsx1Rw
OK, let me share my sad story.
I've been through the same thing, but I think it's not a good idea for a fresh seller to send 1000 products at the first time.
Do you do enough market research before launching a new product? Do you make enough profit to pay for advertising?
Product is important, if your product is a good product, you should be patient, otherwise, you have to save, save is to avoid waste.
Good luck!