Hi Sellers & Community Experts,

I've been digging into my Business Reports, specifically the 'Detail Page Sales and Traffic' data (Sessions and Page Views) for some of our ASINs, and I've been observing some quite drastic fluctuations that I'm trying to understand better.

We're noticing days where specific ASINs record literally zero Sessions or Page Views, which seems unusual for active listings. This is often contrasted with other days showing sudden, sharp increases in traffic. This kind of volatility makes it challenging to accurately assess listing performance, understand customer behavior, or identify reliable trends.

My main questions for the community are:

Is this level of extreme fluctuation 'normal'? Do other sellers commonly experience days with zero recorded traffic followed by significant spikes for established, in-stock listings? Or could these dramatic swings potentially signal underlying issues we should be concerned about?

What are the likely causes? We're trying to pinpoint the reason. Could this be related to:

Temporary listing suppression or indexing issues?

Losing and regaining the Buy Box frequently?

Advertising campaigns starting/stopping, running out of budget, or significant performance shifts?

Known delays or glitches in how Business Reports data is populated?

External factors or perhaps even less obvious Amazon internal processes/policies?

How do you typically diagnose the root cause when you encounter such unexplained traffic patterns in your own reports? What steps do you take?

Beyond just understanding the 'why' behind the volatility, I'm also keen to learn what strategies sellers find most effective for achieving not just high, but also more stable and predictable traffic to their listings.

What are your most reliable methods for driving consistent daily traffic (e.g., specific PPC strategies, listing SEO best practices, external traffic initiatives)?

In your experience, how critical is maintaining consistent Buy Box ownership for achieving stable traffic figures?

Are there specific red flags or areas to check immediately (in Account Health, Listing Quality dashboards, etc.) when traffic unexpectedly plummets to zero?

I would greatly appreciate hearing from other sellers who might have experienced similar dramatic fluctuations in their Business Reports traffic, or who have developed successful methods for diagnosing the causes and building more consistent visitor numbers. Any shared experiences, diagnostic tips, or effective strategies would be incredibly helpful.

Thanks for your time and valuable insights!

Best regards,

Onur SURUCU

Prs Prime