Brand Registry Application Guide Update - Product Image Guidelines
Struggling with a denied Brand Registry application? You’re not alone!
Whether you're applying for the first time or reapplying after a rejection, follow these MUST-KNOW image guidelines to ensure a smooth approval process!
Image criteria guidance for Amazon Brand Registry Enrollment
As part of the Brand Registry application process, you will be required to add authentic images photographs that demonstrate that your brand name is applied to the products you sell or their packaging. To submit these images, we recommend you follow these guidelines:
A. Ensure that the brand name is permanently affixed to the product, such as through printing, sewing, laser-etching or engraving. Stickers, labels, tags or stamps are not considered permanently affixed.
Note: For products without permanently affixed branding (such as furniture, jewelry, toys, wigs, and handmade items), the brand name must be permanently affixed to the packaging.
Examples: Brand name permanently affixed to the product
Acceptable:
For apparel, the label with the brand name or logo has to be sewn to the shirt (left image)
We consider this example as acceptable as the brand name is permanently affixed to the product. (right image)
Not Acceptable:
For apparel, tags with the brand name or just the branding printed on the shirt are not considered permanently affixed and therefore invalid product images.
Note: The images in this section were digitally altered to exemplify what should be avoided when uploading product images.
Brand permanently affixed to the product packaging
Brand names must be directly printed on product packaging for products that can’t have the brand name printed on them, and must also show what the package contains. Stickers are not considered permanent branding on packaging.
Packaging clearly displays the product that contains:
B. Mock-ups, photoshopped, or digitally created or digitally-altered images are not valid proof of intellectual property ownership. Any product images provided during brand registration must be unaltered. If an application contains altered images, it will be rejected.
The above is an example of digitally-altered and digitally created images that are considered not acceptable.
C. Ensure product images are clear, and the brand name matches the exact trademark name on your brand registry application. Note: If the brand name in your Brand Registry application does not match the branding in your product or product packaging, the application will be rejected.
D. Accepted file types are .jpg, .png and .gif. And file sizes cannot exceed 5 MB.
Brand Registry Application Guide Update - Product Image Guidelines
Struggling with a denied Brand Registry application? You’re not alone!
Whether you're applying for the first time or reapplying after a rejection, follow these MUST-KNOW image guidelines to ensure a smooth approval process!
Image criteria guidance for Amazon Brand Registry Enrollment
As part of the Brand Registry application process, you will be required to add authentic images photographs that demonstrate that your brand name is applied to the products you sell or their packaging. To submit these images, we recommend you follow these guidelines:
A. Ensure that the brand name is permanently affixed to the product, such as through printing, sewing, laser-etching or engraving. Stickers, labels, tags or stamps are not considered permanently affixed.
Note: For products without permanently affixed branding (such as furniture, jewelry, toys, wigs, and handmade items), the brand name must be permanently affixed to the packaging.
Examples: Brand name permanently affixed to the product
Acceptable:
For apparel, the label with the brand name or logo has to be sewn to the shirt (left image)
We consider this example as acceptable as the brand name is permanently affixed to the product. (right image)
Not Acceptable:
For apparel, tags with the brand name or just the branding printed on the shirt are not considered permanently affixed and therefore invalid product images.
Note: The images in this section were digitally altered to exemplify what should be avoided when uploading product images.
Brand permanently affixed to the product packaging
Brand names must be directly printed on product packaging for products that can’t have the brand name printed on them, and must also show what the package contains. Stickers are not considered permanent branding on packaging.
Packaging clearly displays the product that contains:
B. Mock-ups, photoshopped, or digitally created or digitally-altered images are not valid proof of intellectual property ownership. Any product images provided during brand registration must be unaltered. If an application contains altered images, it will be rejected.
The above is an example of digitally-altered and digitally created images that are considered not acceptable.
C. Ensure product images are clear, and the brand name matches the exact trademark name on your brand registry application. Note: If the brand name in your Brand Registry application does not match the branding in your product or product packaging, the application will be rejected.
D. Accepted file types are .jpg, .png and .gif. And file sizes cannot exceed 5 MB.
0 replies
Seller_6qFXChUviTdSl
Just a quick question. I have tried to use the brand registry. However, it appears you need a registered trademark to even be considered. I have a product line that has a logo and a retail website. All products have our brand on it, but it is not a REGISTERED logo.
I asume that this makes the product inadmissable. You may wish to mention that in all of your communications. Also I do NOT see the (R) symbol on the amazon basics detergent images. That would indicate that it is NOT a registered trademark why does it qualify.
If your answer is - Yea but AMAZON is a registered trademark. If that is the case our mother company has a registered trademark and I can put that logo on our products as well. Does that then make it qualify.
Please enlighten our readers.
Thanks
Seller_92nbapsB3Yd4E
I've already made a post about my issue, but I have followed all steps in the brand registry video guide by amazon, as well as all steps showing the correct way to submit an application for brand registry. Im on my 5th application, they all keep getting denied, for the reason being " you cannot upload altered images of your product". None if the images I uploaded were altered in any way, shape or form, each time I resubmit my application, I take another photo of my product thats literally sitting on my desk, and uploaded it as a part of my application. Please review my post and help!
