Struggling to win the buy box
This is my own product and I am brand registered. I am the only seller on the listing but not winning the buy box.
I noticed on the inventory page I have a green check mark next to lowest price, but not competitive price. How can I get the green check mark next to competitive price? Will this help me get the buy box?
For context I have sold on amazon before with this account and never had any health issues. I took a break for around 2 years so I ended up having to reactivate the account. Not once have I had issues winning the buy box with the listings I was running 2 years ago so i'm a bit baffled.
The new listings are FBM, but in my experience I never had any issues with FBM listings not winning the buy box with brand registry
Struggling to win the buy box
This is my own product and I am brand registered. I am the only seller on the listing but not winning the buy box.
I noticed on the inventory page I have a green check mark next to lowest price, but not competitive price. How can I get the green check mark next to competitive price? Will this help me get the buy box?
For context I have sold on amazon before with this account and never had any health issues. I took a break for around 2 years so I ended up having to reactivate the account. Not once have I had issues winning the buy box with the listings I was running 2 years ago so i'm a bit baffled.
The new listings are FBM, but in my experience I never had any issues with FBM listings not winning the buy box with brand registry
0 replies
Seller_CW0P5hgbsiqWX
Here is the facts about the buy bx.
The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
With that said, FBM sellers do get the buy box, but it will take many positive sales and good metrics to earn it. We only sell FBM and personally it comes and goes over our many offerings. We pai it no mind as there are many more effective ways to get potential buyers to your product for free.
Glenn_Amazon
Hi there @Seller_Bs5sVgfWCsiCw,
Thank you for reaching out with your concerns with the Featured Offer. Amazon does not guarantee the Featured Offer to any seller but what might be happening is your offer is not currently Featured Offer eligible. If you provide your most recent Seller Support Case ID I can request an internal review of your eligibility. I won't be able to share the results of the review but I can indicate when the review is complete. Please provide your information if you want further review. Thank you for your understanding.
-Glenn
