Frequently Returned Item badge
We have this badge for one of my listings. After receiving this baget, we conducted a thorough analysis and improvement, and our findings indicate that the return rate and NCX ratio of our products have returned to acceptable levels. I also checked voice of the customer in seller central and there were actually few "voices" or concerns. The NCX is actually healthy, nowhere near poor or very poor at all. (shown as the pictures)
The impact of the return warning label on our product's conversion rate has been substantial, causing frustration. Despite reaching out to Amazon customer service for assistance in removing the return warning label, our efforts have been in vain, they are only back with the AUTO ROBOT REPLY, and the label persists. (shown as the pictures)
This badge is obviously using an algorithm but from my observation, it is quite flawe, particularly for seasonal products like mosquito swatters. The algorithm, seemingly based on sales volume and returns in months following the sales decline, unfairly penalizes our product during off-season periods when sales are naturally low.
I would actually propose that a more nuanced approach considering the seasonal nature of our product would yield a fairer assessment.
Frequently Returned Item badge
We have this badge for one of my listings. After receiving this baget, we conducted a thorough analysis and improvement, and our findings indicate that the return rate and NCX ratio of our products have returned to acceptable levels. I also checked voice of the customer in seller central and there were actually few "voices" or concerns. The NCX is actually healthy, nowhere near poor or very poor at all. (shown as the pictures)
The impact of the return warning label on our product's conversion rate has been substantial, causing frustration. Despite reaching out to Amazon customer service for assistance in removing the return warning label, our efforts have been in vain, they are only back with the AUTO ROBOT REPLY, and the label persists. (shown as the pictures)
This badge is obviously using an algorithm but from my observation, it is quite flawe, particularly for seasonal products like mosquito swatters. The algorithm, seemingly based on sales volume and returns in months following the sales decline, unfairly penalizes our product during off-season periods when sales are naturally low.
I would actually propose that a more nuanced approach considering the seasonal nature of our product would yield a fairer assessment.
0 replies
Cooper_Amazon
Good Evening @Seller_49xiqqbCqVylh,
I have shared all the information you have provided on this discussion to one of our internal teams to review. They should get back to us within the next few business days. I hope you have a good weekend and I look forward to following up with you soon.
Sincerely, Cooper_Amazon
Cooper_Amazon
Good Evening @Seller_49xiqqbCqVylh,
I have heard back from the team and the 'Frequently returned item' badge is not eligible for removal at this time. Please continue to review customer feedback left on your product and analyze why returns have been higher than expected on this product in order to make improvements on the ASIN and your account.
Additionally, you can reduce potential customer returns by adding critical product information: Customers often return products due to a lack of critical product information on the product detail page, for example, compatibility features for headphones and cables. By adding more information, you can reduce the number of returns.
I know this is not the news that you were hoping for but at least we were able to have a second pair of eyes review the case. Please let me know if you have any questions about the outcome of this case.
Have a good evening and take care.
Sincerely, Cooper_Amazon
