PLAN OF ACTION
Root cause of the issue;
I have received an e-mail from you saying that my seller account was “unfair pricing products”.
I take full responsibility for the suspension. ASIN B07NQR6TZL, B09DP7JLC9,
B09924TQ6M and B0002ZO7A2 was reported to have violated the fair price policy of
Amazon.
*I do not think that an error has occurred. Amazon is right to suspend our account. Because I
totally admit our mistake. As I explained in the root cause section, I was a novice seller and I
did not research and learn what fair price policy violation means until the date I suspend.

• Infringement Type: Fair Pricing Policy
  ASIN 1; B07NQR6TZL – TenPoint
  ASIN 2; B09DP7JLC9- HexClad
  ASIN 3; B09924TQ6M Moongiantgo
  ASIN 4; B0002ZO7A2 Incra

I uploaded some products to my Amazon store. I have started that use a new seller account
management software. The software is a beta version and used MWS APIs to access my seller
account. The software has controlled and updated the stocks and prices. I think that the fall of
my “Fair Pricing Policy” performance metrics have played a role a problems in the software.
By the software, the prices and stock uploaded were wrong. Therefore prices have been more
increased. Due to this problem, an unusual increase has occurred in the prices of products
(ASIN: B07NQR6TZL,B09DP7JLC9,B09924TQ6M,B0002ZO7A2).
I am not the brand owner/manufacturer/distributor of any product currently in my inventory. I
sell with the fbm business model. When adding these products ((ASIN:
B07NQR6TZL,B09DP7JLC9,B09924TQ6M,B0002ZO7A2) to my Amazon marketplace, I did
not receive any warning about pricing. I thought that the selling price I set did not violate any
policy.

• I had not read amazon’s fair pricing policy while listing the product. So I’ve added items to
  my inventory that don’t comply with this policy.
  (https://sellercentral.amazon.ca/help/hub/reference/G5TUVJKZHUVMN77V)
  I did not fully perform the checks for the specified products. Although I know that the products
  are high price, I added the products to our inventory because the products sell well on Amazon.
  Along with these products, I have listed many high prices products in our inventory. I admit my
  horrible mistake!
  I take full responsibility and have no intention of re-listing products from these brands when
  our account is reactivated.
  Page 2 / 6
  1 ASIN: B07NQR6TZL, TenPoint Titan M1 Crossbow Package (Crossbow+Pro-View 3
  Scope+Quiver+3 Arrows)
  I uploaded this product to my Amazon store. I have received an e-mail from you saying
  that my seller account was "high price products”. I was allowed to list this product for
  this price.
  2 ASIN: B09DP7JLC9, HexClad 7 Quart Hybrid Deep Sauté Pan Fryer With Lid - NonStick Pan, Easy to Clean, Dishwasher & Oven Safe - Perfect for Deep Frying, Braising, and
  Poaching
  I uploaded this product to my Amazon store. I have received an e-mail from you saying
  that my seller account was "high price products”. I was allowed to list this product for
  this price.
  3 ASIN: B09924TQ6M, Moongiantgo Oil Press Machine 1500W Automatic Oil Presser
  with 5 Inch Panel Electric Hot Cold Oil Expeller Stainless Steel Organic Oil Maker for
  Coconut Almond Walnut Sesame Castor (110V US PLUG)
• I uploaded this product to my Amazon store. I have received an e-mail from you saying
  that my seller account was "high price products”. I was allowed to list this product for
  this price.
  4 ASIN: B0002ZO7A2, INCRA MITER5000 Miter 5000 Table Saw Miter Gauge with Sled
  and Telescoping Fence
• I uploaded this product to my Amazon store. I have received an e-mail from you saying
  that my seller account was "unfair price products”. I was allowed to list this product for
  this price.
  Steps taken to resolve the issue
  I understand that according to Amazon rules, I should not include very high price in the country
  of sale. In addition, I understand that I have to take full responsibility for all claims I receive.
• The software I use has a brand blocking filter. I added these products to my banned
  product list. These brands will no longer be added to my amazon store. Except for
  these brands, any products outside the fair price range, which may be against amazon
  policy to sell will not be added to my store.
  When I received an email claiming that our listing in the above-mentioned ASINs infringed
  on Fair Price, I immediately closed my listings. I also deleted all my inventory. I immediately
  took my store on vacation.
  The reason I deleted my entire inventory is that I may have violated on other products without
  realizing it. I have deleted my inventory and will never restore them to my inventory without
  checking all the ASINs one by one. Screenshots of the products I deleted are attached.
  Page 3 / 6
  I contacted the authorities I received service to fix the problems in the software I used. I
  removed the seller account management software from my computer until the problems in the
  software were resolved.
  To resolve my issue, I started to research and reading on the Amazon Forums, help pages, and
  reviewed amazon seller guidelines and policies to understand possible reasons that led to Asin
  being removed for Marketplace Fair Pricing Policy.
  https://sellercentral.amazon.ca/help/hub/reference/G5TUVJKZHUVMN77V
  I have examined in detail the Marketplace Fair Pricing Policy of Amazon, whose details I did
  not know before. I realized that there is a lot of information that I did not know. The information
  I got from here;
• Sellers like me are responsible for setting their own prices on Amazon marketplaces.
  Amazon mission to be Earth’s most customer-centric company, Amazon strive to
  provide your customers with the largest selection, at the lowest price. I learn that
  Amazon regularly monitors the prices of items on Amazon marketplaces, including
  shipping costs, and compares them with other prices available to own customers. If we
  see pricing practices on a marketplace offer that harm customer trust, Amazon can
  remove the Featured Offer, remove the offer, suspend the ship option, or in serious or
  repeated cases, suspending or terminating selling privileges.
• I learn that pricing practices that harm customer trust include:
  *Setting a reference price on a product that misleads customers,
  *Setting a price on a product that is significantly higher than recent prices offered on or
  off Amazon,
  *Selling multiple units of a product for more per unit than that of a single unit of the
  same product.
  I learned (https://sellercentral.amazon.ca/help/hub/reference/G5TUVJKZHUVMN77V).
  When my sales authorizations on our Amazon account were removed, I first applied to a lawyer
  consulting firm. They reviewed my account and informed me that my account may be suspected
  of being fraudulent due to policies I did not follow. After our conversation, I realized that this
  Amazon suspension and its policies are more important and need to be learned than I thought.
  This law firm is an attorney who is familiar with Amazon policies and whose employee has
  previously served as an Amazon consultant. They are also Amazon sellers themselves. For this
  reason, they follow all policies and developments closely and give us training on an intermittent
  basis.
  Within the framework of legal laws, the products will be loaded into the inventory within the
  framework of the country rules, price rules and the rules that Amazon allows for sale. Products
  with high price that the law firm has not researched and approved will not be uploaded to my
  inventory.
  Page 4 / 6
  The training I have received from the suspension of my account to this day is as follows:
  The law firm started to give us weekly trainings. These trainings include amazon account
  health and amazon policies. Every Friday, I receive detailed training by my law firm about
  Amazon policies like Fair Pricing, Anti-Counterfeit ets. When Amazon policies change, our
  law firm prepares a presentation about it and I review amazon policies again.
  By the end of this training, every employee on my team will know amazon’s fair pricing policy.
  When my employees who control my inventory realize that there are very high pricing products
  in the inventory, they will delete those products.
  What are the actions i have taken to prevent Fair Pricing Policy violations in future?
• I will take it on vacation after our account is opened. After completing product price
  together with my lawyer, I will start selling again in our account.
• I will no longer list products from the Archery Crossbows category, Sauté Pans
  category and Food Processor Parts & Accessories category in our Amazon store. I
  will only list products from the home and decor category and home and garden
  category.
• I will only work with suppliers who sell products at fair pricing policy of Amazon. I
  will never work with suppliers with unfair prices, which goes against Amazon’s fair
  pricing policy.
• I will organize a monthly mandatory training program for myself and my employees to
  avoid future amazon fair pricing policy infringement. In this training, information on
  how to protect against this infringement, from which platforms a product’s fair price can
  be accessed, to recognize listings that may trigger the correct method to list fair price
  products.
• I have reviewed Amazon’s Fair Pricing Policy in detail
  (https://sellercentral.amazon.ca/help/hub/reference/G5TUVJKZHUVMN77V). I
  understand that Amazon takes fair pricing violations very seriously and maintains a
  policy that protects Amazon customers. From now on, I will seriously apply this policy
  in the same way as Amazon.
• After reviewing Amazon’s Fair Pricing Policy, as I mentioned above, I decided to seek
  more professional support to avoid violating this and like policies. In this context, I
  started to get support from a law firm in order to be able to sell in accordance with
  Amazon policies and local governments laws and policies in the countries where I sell.
  The contract regarding the service procurement I made with the law firm is attached. I
  will first check the compliance of the products I want to sell in Canada with fair price
  and other Amazon policies myself. This control will also check the law firm. Our lawyer
  will be responsible for all these operations. I will work to ensure that I do not encounter
  any policy violations that I neglect in this way and that results in the removal of my
  sales privileges.
• I will only manually upload the products that I have supply from my suppliers after
  making the necessary fair pricing control to my Amazon store.
  Page 5 / 6
• I will ensure that all staff members remain trained/up-to-date on Amazon’s Fair Pricing
  policies by reviewing the Fair pricing policies and information on a monthly basis to
  make sure that my inventory stays in compliance with.
• When my account is reactivated, I will pay attention to the following criteria to comply
  with amazon policies and work with reliable suppliers. Thanks to this, I will comply
  with amazon policies.
• After our account is activated, I will sell in our store with the FBA business model. If I
  notice any situation that does not comply with Amazon policies, or if there is a situation
  that I think does not comply with Amazon policies, I will contact the seller support team
  and get information.
  To summarize,
  I made improvements in how I run our business and thoroughly reviewed our inventory,
  modified or deleted mislisted products, and conducted detailed tutorials on Amazon’s policies.
  In cases where I violated Amazon policy, I have taken appropriate steps as described above to
  resolve all issues and prevent similar complaints. I fully appreciate Amazon’s policies and my
  listings will be in full compliance from now on.
  I am listing greater detail on evidence or examples that demonstrate that my account has
  complied with Amazon policy;
  -On my account, I have successfully sold 69 items.
• So far, we have received 2 positive feedbacks.
• I have successfully completed 9 refunds so far.You can contact my customer about this
  issue and verify them.
  -I watch video on Seller university on sellercentral.com. You can verify it.
• I have read and understood Amazon’s fair pricing policy. You can verify it on your
  system.
• I stopped using software. From now on I will upload product manually.
  -As evidences, I am sending stated documents; page of my order defect rate, my shipping
  performance, my pricing dashboard screenshots and my order defect report and feedback
  report. As can be seen from the examination of these documents, I am strictly committed
  to amazon policies.
  -I sent all required document (invoices, LOA etc.) You can review previously application.
  I take full responsibility for our suspension and would be grateful if you could please reinstate
  my account after your review.
  Amazon’s policies. I researched the rules of the Fair Pricing Policy, Amazon seller code of
  conduct in detail. I’ve worked hard to improve my business at Amazon during this period of
  my account being suspended.
  These are some of the links I used in my research.
  Amazon seller code of conduct;
  https://sellercentral.amazon.ca/gp/help/G1801
  Page 6 / 6
  Amazon fair pricing policy;
  https://sellercentral.amazon.ca/help/hub/reference/G5TUVJKZHUVMN77V
  So far, I have returned all of my customers. When a customer asked any question, I responded
  immediately. I did not behave in a way that would not satisfy any of my customers. Everytime
  my customer satisfaction is my top priority. Please consider these as part of the review. I am
  clearly explain my situation.
  Thank you in advance for your understanding.
  Kind regards

This is how the POA is. Where is the error? can you help me? @Desi_Amazon