Unauthorized Sellers Using Our ASIN to Sell Counterfeits – Need Brand Owner Controls
We are MINSEOK Atelier Gallery, a small creative brand based in South Korea. We design and sell original watercolor car posters and currently sell only through Amazon US (Amazon.com) under a registered brand in the Amazon Brand Registry.
However, we have recently discovered a serious case of infringement occurring on Amazon Canada (Amazon.ca). Chinese sellers are attaching themselves to our ASIN without authorization, using our copyrighted images, and selling counterfeit products manufactured in China at extremely low prices.
We were alerted by a Canadian customer and placed test orders. The products we received were clearly fake and completely different from our genuine items. Even more concerning, two different sellers used the same tracking number (UK168601451YP), suggesting coordinated or fraudulent fulfillment behavior. These sellers are also winning the Buy Box by undercutting our price with counterfeit items.
We do not sell outside of Amazon US, and our pricing reflects the quality and value of our original artwork. However, these unauthorized sellers are destroying the integrity of our brand and deceiving customers with cheap knockoffs.
To make matters worse, Amazon Canada requires a separate trademark registration in Canada in order to report counterfeit issues through official brand protection channels. Even though our brand is registered in the US, this protection does not extend to Canada, creating a loophole that is being exploited by these bad actors.
We respectfully request that Amazon take the following actions:
Grant brand owners or ASIN creators control over which sellers can attach to their listings
Expand brand protection to apply across all Amazon marketplaces where the brand is actively listed
Monitor suspicious behaviors such as unauthorized image use, repeated tracking numbers, and abnormally low prices
Strengthen Buy Box protection to prioritize genuine brand owners
It is extremely disheartening that small creative brands like ours are being harmed by counterfeiters who exploit platform weaknesses. We ask Amazon to take a stronger and more proactive role in protecting legitimate sellers and maintaining customer trust.
Thank you,
Unauthorized Sellers Using Our ASIN to Sell Counterfeits – Need Brand Owner Controls
We are MINSEOK Atelier Gallery, a small creative brand based in South Korea. We design and sell original watercolor car posters and currently sell only through Amazon US (Amazon.com) under a registered brand in the Amazon Brand Registry.
However, we have recently discovered a serious case of infringement occurring on Amazon Canada (Amazon.ca). Chinese sellers are attaching themselves to our ASIN without authorization, using our copyrighted images, and selling counterfeit products manufactured in China at extremely low prices.
We were alerted by a Canadian customer and placed test orders. The products we received were clearly fake and completely different from our genuine items. Even more concerning, two different sellers used the same tracking number (UK168601451YP), suggesting coordinated or fraudulent fulfillment behavior. These sellers are also winning the Buy Box by undercutting our price with counterfeit items.
We do not sell outside of Amazon US, and our pricing reflects the quality and value of our original artwork. However, these unauthorized sellers are destroying the integrity of our brand and deceiving customers with cheap knockoffs.
To make matters worse, Amazon Canada requires a separate trademark registration in Canada in order to report counterfeit issues through official brand protection channels. Even though our brand is registered in the US, this protection does not extend to Canada, creating a loophole that is being exploited by these bad actors.
We respectfully request that Amazon take the following actions:
Grant brand owners or ASIN creators control over which sellers can attach to their listings
Expand brand protection to apply across all Amazon marketplaces where the brand is actively listed
Monitor suspicious behaviors such as unauthorized image use, repeated tracking numbers, and abnormally low prices
Strengthen Buy Box protection to prioritize genuine brand owners
It is extremely disheartening that small creative brands like ours are being harmed by counterfeiters who exploit platform weaknesses. We ask Amazon to take a stronger and more proactive role in protecting legitimate sellers and maintaining customer trust.
Thank you,
0 replies
JiAlex_Amazon
@Seller_nidA8YwXu3Zul
Following up on your post. In regard to this matter if you think there is abuse, you do have some options for reporting potential abuse, here are some additional details:
• Report Abuse in the Amazon Store (overview video) - Provides overview of each reporting option in the Report Abuse menu in Seller Central.
• Go directly to the Report abuse page or login to Seller Central, go to Performance, then Account Health, then click Report Abuse.
• If you have a registered brand, you may also report a violation directly to the Brand Registry team.
If you need assistance, don’t hesitate to reach out to our support channel.
Regards,
JiAlex
