Obviously, it's based on what you are selling. If you were selling party supply, graduation type gifts and Father's day gifts and summer type sundries and you said sales were down, then I would be concerned.

However, the first 3 weeks of June every year since I can remember have been slow for my business and then gradually pick back up. We just came off a really strong May so I wasn't expecting it to last forever.

It's good to track your sales each month and see how holidays, life events such as graduations and the weather affect your sales then plan accordingly. One trend that affects my business and not others is that about one week before a holiday...things slow up and then return to normal. In June, we had Father's day, Juneteenth and end of the school year which is much like a holiday for students. On top of all this, Independence Day is just around the corner. Any life changing event affects buying habits whether it's a joyous celebration or a funeral. Weather is another huge one. If it's sunny and beautiful outside, more people are doing outdoor things and not sitting in front of a computer compared to if it's raining or cold outside and more people are inside and may be apt to spending more time online shopping.

It's also smart to track the economy. Inflation is up and interest rates are up and many people are struggling to make ends meet with less disposable income. This could mean an opportunity if you sell certain goods or could mean sales will be slower than historical trends regarding other goods.

Knowing your product's market is extremely important.