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Unlock the Power of Community: Explore the Enhanced Amazon Seller App - Soon Featuring Forums
by Seller_vtQxROP6UNr1O

Are you ready to take the Seller Forums on the go? I have exciting news - the Amazon Seller App will soon have the Seller Forums built right in!

This means you can connect with the seller community, get help, provide assistance to others, and stay up-to-date on the latest trends, all from the convenience of your mobile device. No matter where life takes you, you'll be able to tap into the knowledge and support of the Seller Forums.

Download for Android on Google Play Store:

Download for iOS on Apple Store:

If you already have the App, make sure your app is updated to the latest version to take full advantage of the new Seller Forums integration.

Stay tuned to this page for updates on when the Seller Forums experience goes live within the Amazon Seller App. This is an exciting development that will empower you to manage your business and engage with the community, all from the palm of your hand.

Keep your eyes out for my next update!

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Clarification of Amazon Vine review policy
by News_Amazon

We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.

We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.

Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:

  • Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
  • Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
  • Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.

When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews.

For more information, go to Track your Vine reviews.

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New Seller Incentives launch in Canada
by News_Amazon

As a professional seller, you can now qualify for more than CAD 71,000 in incentives to help launch and grow your business in Canada. Benefits are automatically applied when you meet the requirements.

Brand owner bonus:

  • CAD 71,000 upfront credit utilized as referral fee discount at a rate of 10 percent on your first CAD 70,000 in eligible sales (a CAD 7,000 value), followed by 5 percent on your next CAD 1,280,000 in eligible sales (a CAD 64,000 value).
  • To qualify, you must complete brand registry within six months of listing the first offer and be identified as the first selling partner with a Brand Representative role assigned to the brand with Amazon Brand Registry.

Fulfilment by Amazon benefits:

Once your first FBA shipment arrives, you will not be charged for storage utilization surcharges or low-inventory-level fees for 365 days.

Advertising benefit:

You will receive CAD 50 in promotional clicks when you use Sponsored Products within 90 days of listing your first offer.

For more information, go to New Seller Incentives.

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How we’re using AI innovations to stop fraud and counterfeits
by News_Amazon

We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.

In 2024, we invested more than a billion dollars and employed thousands of people—including machine learning scientists, software developers and expert investigators—to help protect customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.

The report outlines the progress we’ve made, including the following highlights:

  • In 2024, we identified, seized and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
  • Since its launch in 2020, Amazon's Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
  • Through our continued investment in AI, our improved proactive controls blocked more than 99 percent of suspected infringing listings before the brand owners had to find and report them.
  • Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-percent decrease in the total valid notices of infringement submitted by brands.
  • More than 2.5 billion product units have been verified as genuine through our Transparency program, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, startups and small businesses.

We remain committed to continued advancements and we will not rest until we drive counterfeits to zero.

For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.

To report abusive customers or sellers, go to Report abuse.

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Drive business-to-business growth with new Business Price action panel
by News_Amazon
Amazon replied

To help you grow your business-to-business (B2B) sales, we've created an action panel that provides B2B pricing insights and recommendations.

The Business Price action panel, which is available for all professional sellers, analyzes customer demand signals to help you set business discounts for high-potential business customers on Amazon Business.

  • Actionable pricing opportunities suggest recommended action to update and optimize your business discounts. We provide data to show how business discounts can improve sales and page views across similar products within the category to help quantify the expected uplift. For example, "Add a business discount to optimize traffic and conversion. Reason: Similar products with a business discount saw a 10% increase in sales and 8% increase in page views."
  • Competitive pricing intelligence helps you compare your business price against key metrics, such as the Featured Offer price, lowest price, and Business Savings Blue Badge price on Amazon Business, so that you can make informed pricing decisions.
  • Quantity discount recommendations help you create attractive bulk pricing offers. You'll receive these tailored suggestions, if available, once you set a business price.

You can use these insights to optimize your B2B pricing strategy and capture share of the growing B2B segment, directly from the business to consumer (B2C) workflow in Manage All Inventory.

To get started, go to the Business Price action panel.

For more information, go to Edit business prices and quantity discounts.

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Lessons from 2024’s top episodes of This Is Small Business
by News_Amazon

Through Amazon’s podcast, This Is Small Business , producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.

Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:

  1. Your email list is gold. Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
  2. Not all money is good money. Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
  3. Networking isn’t about hoarding business cards. Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
  4. Preparation is everything. Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
  5. Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.

To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.

Note: These episodes are in English.

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Share your feedback with us after any support call
by News_Amazon

You can now provide immediate feedback to us at the end of a call with Selling Partner Support.

Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.

This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.

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New effective date for FBA inventory reimbursement policy
by News_Amazon

The updated Fulfilment by Amazon (FBA) inventory reimbursement policy will now go into effect on March 31, 2025, instead of March 10, 2025. We made this change to give you more time to manage your costs through the Manage Your Sourcing Cost page in the Inventory Defect and Reimbursement portal.

Since January, we've been gradually rolling out the Manage Your Sourcing Cost page to ensure a high-quality experience. All sellers will have access to this page by February 28, 2025, giving you time to review and submit your costs before the new policy takes effect.

For more information about the FBA inventory reimbursement policy, go to Changes to program policies.

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Track and improve your brand's growth with Amazon Brand Builder
by News_Amazon

We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.

A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.

When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:

  • Launch Viable Selection
  • Establish Brand Identity
  • Grow Brand Awareness
  • Build Brand Loyalty
  • Strengthen Brand Recall

In this panel, you can also see the recommended actions that can help you advance to the next stage.

Note: The data is refreshed on a monthly basis.

To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.

For more information about building your brand on Amazon, go to Build Your Brand.

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New French text overlays for images on product detail pages
by News_Amazon
Amazon replied

Effective January 1, 2025, most product images with English text on Amazon.ca will display the overlaid text in French for customers who have selected French as their language of preference. Customers with English as their preferred language will continue to see text overlays in English.

This change creates a more seamless and engaging shopping experience for French-speaking customers and can lead to more sales and conversions for you.

For more details about using images on your product detail pages, go to Product image requirements.

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Create bulk listings with your own template format
by News_Amazon

We’ve introduced a new feature on the Spreadsheet option of the “List your products” page that allows you to create bulk listings with your own custom spreadsheet template. This update makes it easier for you to list products with catalogue files you already maintain or files downloaded from other Amazon stores.

Before, you could only create bulk listings using our standard templates, such as listing loader or custom template. With this launch, you can create bulk listings with your own inventory file management template or formatted template.

As long as you submit a spreadsheet in an Excel or TSV file, our AI technology will transform your data into draft listings that match our format. You can review the draft listings, make the required edits and then submit.

To learn more about how to start listing using a non-Amazon template, go to List your products.

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