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Starting May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy Compliance page within the Account Health dashboard.
The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.
During the migration period, you must check both dashboards to view all of your violations. We'll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.
The migration is expected to be complete in July and we’ll notify you once all compliance violations are consolidated into the Account Health dashboard.
We appreciate your understanding as we work to simplify compliance management on Seller Central.
To learn more, register for our May 27 webinar and Q&A session: How to utilize the Account Health Dashboard (AHD) to view product and food safety requirements.
Prepare for potential Canada Post strike starting May 22
We’re closely monitoring the potential Canada Post strike that might begin on May 22, 2025. As this is an external event, we’re unable to predict the duration of the potential strike and how it will affect our operations. However, we’re proactively working with our transportation partners to minimize any disruption to your business.
To prepare for a strike and help avoid shipping delays, we recommend that you take the following actions based on your fulfillment method:
- For direct shipment to customers, we recommend that you transfer your shipments to alternative carriers, or use Fulfilment by Amazon (FBA) to let us manage customer deliveries for the duration of the strike.
- For FBA inventory shipments, we recommend that you use alternative carriers to avoid potential delays from Canada Post.
For the latest information on the potential Canada Post strike, go to Canada Post negotiations updates.
New Seller Incentives launch in Canada
As a professional seller, you can now qualify for more than CAD 71,000 in incentives to help launch and grow your business in Canada. Benefits are automatically applied when you meet the requirements.
Brand owner bonus:
- CAD 71,000 upfront credit utilized as referral fee discount at a rate of 10 percent on your first CAD 70,000 in eligible sales (a CAD 7,000 value), followed by 5 percent on your next CAD 1,280,000 in eligible sales (a CAD 64,000 value).
- To qualify, you must complete brand registry within six months of listing the first offer and be identified as the first selling partner with a Brand Representative role assigned to the brand with Amazon Brand Registry.
Fulfilment by Amazon benefits:
Once your first FBA shipment arrives, you will not be charged for storage utilization surcharges or low-inventory-level fees for 365 days.
Advertising benefit:
You will receive CAD 50 in promotional clicks when you use Sponsored Products within 90 days of listing your first offer.
For more information, go to New Seller Incentives.
Change to Buyer-Seller Messaging options
We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.
Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.
To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.
You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.
For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.
For more information, go to Contact a buyer using Buyer-Seller Messages.
For more information on what type of buyer messages are permitted, go to our Communication guidelines.
Help boost sales with A+ Content
Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases and potentially increase sales by as much as 8 percent for Basic A+ Content and 20 percent for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.
A+ Content helps your brand and products stand out from the competition and connect with your customers, by allowing you to:
- Share your unique brand story using the Brand Story Feature.
- Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot and comparison modules.
- Create enhanced product descriptions to highlight product-level features.
- Reduce customer returns and negative feedback by proactively answering their questions.
- Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.
The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations and content duplication to add languages and product variations.
To get started, go to the A+ Content Manager in Seller Central.
For more information, go to the Complete Guide to A+ Content for Brand Owners.
Note: Guide is in English only
We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.
In 2024, we invested more than a billion dollars and employed thousands of people—including machine learning scientists, software developers and expert investigators—to help protect customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.
The report outlines the progress we’ve made, including the following highlights:
- In 2024, we identified, seized and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
- Since its launch in 2020, Amazon's Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
- Through our continued investment in AI, our improved proactive controls blocked more than 99 percent of suspected infringing listings before the brand owners had to find and report them.
- Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-percent decrease in the total valid notices of infringement submitted by brands.
- More than 2.5 billion product units have been verified as genuine through our Transparency program, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, startups and small businesses.
We remain committed to continued advancements and we will not rest until we drive counterfeits to zero.
For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.
To report abusive customers or sellers, go to Report abuse.
Clarification of Amazon Vine review policy
We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:
- Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
To help you grow your business-to-business (B2B) sales, we've created an action panel that provides B2B pricing insights and recommendations.
The Business Price action panel, which is available for all professional sellers, analyzes customer demand signals to help you set business discounts for high-potential business customers on Amazon Business.
- Actionable pricing opportunities suggest recommended action to update and optimize your business discounts. We provide data to show how business discounts can improve sales and page views across similar products within the category to help quantify the expected uplift. For example, "Add a business discount to optimize traffic and conversion. Reason: Similar products with a business discount saw a 10% increase in sales and 8% increase in page views."
- Competitive pricing intelligence helps you compare your business price against key metrics, such as the Featured Offer price, lowest price, and Business Savings Blue Badge price on Amazon Business, so that you can make informed pricing decisions.
- Quantity discount recommendations help you create attractive bulk pricing offers. You'll receive these tailored suggestions, if available, once you set a business price.
You can use these insights to optimize your B2B pricing strategy and capture share of the growing B2B segment, directly from the business to consumer (B2C) workflow in Manage All Inventory.
To get started, go to the Business Price action panel.
For more information, go to Edit business prices and quantity discounts.
Through Amazon’s podcast, This Is Small Business , producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.
Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:
- Your email list is gold. Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
- Not all money is good money. Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
- Networking isn’t about hoarding business cards. Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
- Preparation is everything. Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
- Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.
To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.
Share your feedback with us after any support call
You can now provide immediate feedback to us at the end of a call with Selling Partner Support.
Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.
This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.
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