We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.

A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.

When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:

• Launch Viable Selection
• Establish Brand Identity
• Grow Brand Awareness
• Build Brand Loyalty
• Strengthen Brand Recall

In this panel, you can also see the recommended actions that can help you advance to the next stage.

To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.

For more information about building your brand on Amazon, go to Build Your Brand.

The updated Fulfilment by Amazon (FBA) inventory reimbursement policy will now go into effect on March 31, 2025, instead of March 10, 2025. We made this change to give you more time to manage your costs through the Manage Your Sourcing Cost page in the Inventory Defect and Reimbursement portal.

Since January, we've been gradually rolling out the Manage Your Sourcing Cost page to ensure a high-quality experience. All sellers will have access to this page by February 28, 2025, giving you time to review and submit your costs before the new policy takes effect.

For more information about the FBA inventory reimbursement policy, go to Changes to program policies.

On January 20, 2025, the 360-degree image experience on product detail pages will be discontinued. This change follows our previous decision in December 2023 to discontinue new 360-degree image uploads.

Instead, you can upload 3D models to your listings and experiences, such as View in 3D, which is similar to View in 360, as well as View in Your Room, and Virtual Try-on.

To add 3D models to your product listings, go to Upload 3D Models.

To learn more about how to use 3D models, go to 3D shopping experience and supported product types.

To comply with Canadian laws, we have updated the list of information and documentation required to sell on Amazon.ca.

If you’re an Amazon.ca business seller currently selling on the store, you’ll be asked to provide additional business information, such as beneficial owner data, and documentation, such as self-attestation and authorization documents.

No action is required from you until we notify you on your Account Health dashboard to provide this information. This process will begin at the end of January 2025 and continue through the year.

After you submit, we’ll notify you via Seller Central, email, or performance notifications if more information is needed.

You’ll have 60 days after you receive a notification to comply with these requirements. If the required information and documentation isn’t provided within this timeline, your account may be deactivated.

For more information, go to Information required to sell on Amazon.

Professional sellers can contact an account health specialist through the Contact Us link on their Account Health dashboard.

We’re updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.

The following new requirements will take effect on January 21, 2025:

• For most product categories, titles may not exceed 200 characters, including spaces.
• The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
• Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage all inventory.

Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review listing updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

For more information, including character limits by product category and store, go to Product title requirements .