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The countdown is on for Prime Day: July 8-11
by News_Amazon

Our annual Prime Day shopping event will take place July 8-11, offering Prime members 4 days of savings across categories.

It’s not too late to participate. You can create Prime Exclusive Discounts, coupons or Sponsored Products campaigns any time before or during the event.

To learn more about Prime Day, go to About Amazon (EN) or About Amazon (FR).

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Get Vine reviews before your product launch
by News_Amazon

You can now get authentic product reviews before launch when you enrol eligible Fulfilment by Amazon products in the Vine program after creating listings.

Customers enrolled in Vine Voices can review your products pre-launch, which allows you to launch a product with up to 30 genuine customer reviews on the first day it’s available for sale.

To enrol now, go to Enrol a product in Vine.

For more information on how to launch, go to our Vine Seller Guide.

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Your Account Health Rating questions answered
by News_Amazon

Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The colour-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.

In this article, we address some common misconceptions about the AHR:

1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.

No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.

There are four severity levels for policy violations: critical, high, medium and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.

However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal or otherwise harmful activity.

2. If I delete a listing that has a policy violation, my AHR will improve.

No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via policy compliance.

3. If my order numbers drop, my AHR can fall below 200.

No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance and quickly addressing any violations are the most important factors in keeping your account healthy.

For more information on how the AHR works, go to Account Health Rating program policy.

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Battery compliance update for Fulfilled by Merchant listings
by News_Amazon

Starting July 28, 2025, you must complete battery safety compliance questions when you create or edit any Fulfilled by Merchant products listings that contain batteries or battery-powered items. This change helps ensure both customer safety and accurate product information.

When you create a listing, you’ll now see the following question:

  • Are batteries required?

If you answer yes, you’ll then see the following questions:

  • Are batteries included?
  • What is the battery cell composition? (Examples: alkaline, lithium-ion)

You can find battery cell composition information on the battery, manufacturer's label, or product packaging. If your battery type isn't listed in List Your Products within Add Products, select other than listed and enter the composition manually.

Note: If you provide incorrect answers to these questions, your listings may be deactivated.

For more information, go to Dangerous goods required information and documentation (hazmat).

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Add or change price discounts in bulk with new template
by News_Amazon

Based on your feedback, we’ve added a bulk template to make it easier for you to add and manage price discounts on multiple products.

With this template, you can upload discounts and quantity limits for up to 500 SKUs at a time, which is useful when you create a price discount with several products or variations.

You can also use this template to upload changes to your existing price discounts, including those with errors or warnings. When you edit a price discount, download the list of your discounted SKUs to the template and re-upload any changes.

To learn more, go to Price discount template.

To create a new price discount, go to the Price Discounts dashboard.

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Ensure compliance documentation comes from compliant
by News_Amazon

Starting July 13, we’ll only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.

We’ve compiled a list of labs that don’t meet our safety standards. We recommend that you check the list before you request test results or submit product documentation.

The list of unapproved labs will be updated periodically based on our findings. If you submit a compliance document issued by a laboratory on this list, it will be rejected during our document review process.

For more information, go to Suspended validation labs.

For a list of approved labs, go to the Service Provider Network.

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Quality guidelines for promotions
by News_Amazon

We are dedicated to providing our shared customers with exceptional promotional offers and authentic discounts. To preserve customer trust, we regularly update our promotion eligibility standards.

Carefully review our guidelines listed below to help ensure your promotions are approved:

  • All deals and price discounts must offer equal or lower discounted price than the lowest price point for that product within the past 30 days, including any previous promotional prices, coupons, and price discounts. Note that your current promotions may influence future promotional pricing benchmarks.
  • All products featuring deals and price discounts must have a discounted price that is as low as or lower than another reputable retailer outside Amazon's store.
  • Products with high return rates will be ineligible for deals and price discounts.
  • To be eligible for any promotion, your product must have a minimum 2.5 star rating with at least 5 reviews (threshold may be different based on promotion type), and must not be unsafe, offensive, embarrassing, or inappropriate.

These guidelines are particularly important during major shopping events, including Prime Day, Prime Big Deal Days, Black Friday, and Cyber Monday.

Thank you for helping us maintain the highest standards for our customers.

For more information, go to Amazon policy on reference prices, Troubleshooting suppressed and active Deals, and Create a promotion.

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Resellers can now generate reviews with Amazon Vine
by News_Amazon

Our Amazon Vine program is now available to Resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan and Australia.

Resellers who are authorized by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews for their newly listed products.

Amazon Vine helps you build product awareness, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products. To participate in the program, you provide free units of your products to a select group of our most trusted reviewers and they’ll post customer reviews.

To get started with Amazon Vine:

  1. Access Vine in Seller Central under Advertising.
  2. Enter an ASIN and click Begin enrolment.
  3. Verify your product information.
  4. Select units and click Enrol.

For more information about enrolment requirements and program details, go to Amazon Vine.

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New Seller Incentives launch in Canada
by News_Amazon

As a professional seller, you can now qualify for more than CAD 71,000 in incentives to help launch and grow your business in Canada. Benefits are automatically applied when you meet the requirements.

Brand owner bonus:

  • CAD 71,000 upfront credit utilized as referral fee discount at a rate of 10 percent on your first CAD 70,000 in eligible sales (a CAD 7,000 value), followed by 5 percent on your next CAD 1,280,000 in eligible sales (a CAD 64,000 value).
  • To qualify, you must complete brand registry within six months of listing the first offer and be identified as the first selling partner with a Brand Representative role assigned to the brand with Amazon Brand Registry.

Fulfilment by Amazon benefits:

Once your first FBA shipment arrives, you will not be charged for storage utilization surcharges or low-inventory-level fees for 365 days.

Advertising benefit:

You will receive CAD 50 in promotional clicks when you use Sponsored Products within 90 days of listing your first offer.

For more information, go to New Seller Incentives.

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Access seller news anywhere with the new Stay Informed hub in the Seller app
by News_Amazon

We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.

To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen and select the Stay Informed tab.

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