Changing the link display name of the storefront page from "Generic Store" to my brand name
In my listing page, there is a link to the storefront page, but the name of the link is "Generic," even though I expected it to display my brand name. How can I change the link display name to my brand name? Note that I have set the correct brand name in the listing item properties.
Thank you in advance!

Changing the link display name of the storefront page from "Generic Store" to my brand name
In my listing page, there is a link to the storefront page, but the name of the link is "Generic," even though I expected it to display my brand name. How can I change the link display name to my brand name? Note that I have set the correct brand name in the listing item properties.
Thank you in advance!

6 replies
Seller_f4a7xAPCCSMqD
It looks like the listed brand name on that listing is generic, and it is against Amazon's brand name policy to change the brand name on a listing after creation with the only exception being to fix a small typo.
Jim_Amazon
Hi @Seller_3wjirjbeBIwyw
As @Seller_f4a7xAPCCSMqD mentioned, brand name updates are against our policy.
You are free to create a new listing under your brand if you so choose!
Let me know if you have any other questions.
-Jim