Hello sellers of the forums!

With the event dates for Black Friday and Cyber Monday announced, it’s a great time to highlight this phenomenal guide from our Amazon Ads team, which has tons of tips and tricks on how to make the most of this global shopping event. While I’ll highlight some of the best practices in this post, we also recommend to take the time to review the guide and engage in the interactive elements to best prepare!

1. Before Black Friday/Cyber Monday:

• Take a moment to review how you are building brand awareness. Are you using static and video best practices for pre-event awareness? Optimizing the creative of your ads to highlight savings? Updating Product Detail Page specifics to drive conversions? Reviewing the ad policy when setting up your ad campaign to avoid creative rejections during the event?
• There is a Pre-Black Friday/Cyber Monday checklist in the guide that will take you through all these best practices!

2. During Black Friday/Cyber Monday:

• Optimize campaigns for click-through and engagement during big events. Use high-quality. larger size product snapshots that help make it immediately clear what is being promoted. As a best practice, single-product creative should use simple and neat composition to best drive engagement!
• Review the top 5 things to consider for your store during the event from the guide, and use a curated product list when adding ASINs to the Featured Deals widget!

3. After the event:

• Shopping habits during high-traffic events often don’t end abruptly. Look into remarketing featured products to re-engage audiences who browsed or viewed your products during the event but didn’t convert! You can reach shoppers who continue to visit Amazon by promoting complementary products to existing or new customers. Next, engage with your new and existing customers by promoting complementary products through further campaigns post-event.
• Finally, review your BFCM performance and identify your top-selling products to better understand audience engagement for future events.

Excited to get started? Register for Amazon Ads here, review the Black Friday and Cyber Monday Guide, and use these keys to unlock seasonal success!

Have any tips of your own not covered in the guide? Let us know here in the comments, or drop a question around your campaigns for discussion with the community!

Thanks and happy selling!

-Danny