Hi Sellers,

Amazon Brand Registry is a free Amazon service that protects your intellectual property and enhances your brand presence, whether or not you sell on Amazon. Enrollment in Amazon Brand Registry is the first step to unlocking a number of benefits and programs.

A few key benefits:

• Brand Protection: Access tools to detect and report IP violations, with automated blocking of repeat infringements
• Listing Accuracy: Control your product content and imagery to ensure accurate customer information
• Performance Tracking: Monitor brand protection metrics and infringement reports across all Amazon stores
• Growth Tools: Access exclusive features like A+ Content, Stores, and Sponsored Brands upon enrollment

Resources:

• Benefits of enrolling a brand in Amazon Brand Registry
• Manage Amazon Brand Registry roles