To let Automate Pricing adjust your prices both up and down, we have added a new feature. In addition to keeping your prices competitive, Automate Price rules can also be configured to increase your prices.

When you configure price rules to compare against prices from retailers outside the Amazon store, we can increase your price when the external price increases. This applies when there are no other offers for the same item in Amazon’s store that meet your rule criteria.

To use this new feature, go to Automated Pricing and enrol your SKU in a Competitive Featured Offer rule or Competitive Lowest Price rule, and configure your rule settings to compare with prices outside the Amazon store.

Automate Pricing is free to use and helps increase your chance to be the featured offer by adjusting your prices quickly and automatically in relation to competing offers for the same product.