As we all know, product reviews are incredibly important. Amazon has been stepping up its efforts to crack down on fake reviews, which is definitely a good thing.

But this has also brought up another serious issue—within the same category, how can sellers protect their listings from being targeted with fake negative reviews by competitors?

The truth is, there’s no real solution right now. And for sellers who genuinely care about product quality, this can be devastating. You can often tell when a bad review was clearly left by a competitor, but without solid proof, there’s nothing you can do. Worse yet, it seems like there’s no strong system in place from Amazon to handle this kind of behavior.

This kind of sabotage can be especially damaging to new product launches, killing innovation and making sellers hesitant to invest in development and improvement.

Has anyone found an effective way to deal with this? And is Amazon planning to introduce any real solutions for this ongoing issue?