Getting started with Amazon Advertising in just three steps
So you’ve mastered ASIN creation and now your products are live on Amazon.com. You’re starting to see sales and you’ve even received some positive reviews. What’s next? How can you take your products to the next level and grow your business?
It’s probably time to start advertising.
But getting started with Ads can seem like a bit of a mystery. Where to start? What’s a realistic goal? How to make it worth your while?
In this post, I will share three steps—and my favorite training resources—to help you get started with Amazon Ads.
Step 1: Get an overview and set your goals
Before launching your first Ads campaign, you should ensure you have a good understanding of the different ad types and metrics. Then you can use these metrics to formulate your advertising plan and goals. Whether you’re looking to grow brand awareness, build consideration of your product, brand, or service, drive purchases, or increase loyalty—Amazon has an advertising solution for your goals. The resources below go over the basics of advertising and how to get started:
Step 2: Optimize your product pages
Amazon Ad readiness doesn’t begin in the Campaign Manager—it starts with optimizing your product pages. Once you’ve learned the basics and framed out your advertising goals, it’s time to focus to ensuring your product detail pages are ad-ready. Here’s how:
- Maximize your advertising potential
- Listing improvement recommendations
- ASIN selection and promotion strategies
Step 3: Launch your first campaigns
Once you product pages are ready, it's time to register and launch your first campaigns. I suggest taking each of the webinars below before you create your first campaign to ensure you understand all the necessary campaign inputs and how they function once live:
- Getting started with Sponsored Ads
- Introduction to keywords and sponsored ads
- Introduction to bids and budgets
- Creating your brand foundation on Amazon
While the resources above are just a few of my favorites to get started. you can find an abundance of education on the Amazon Ads Learning Console--all free of charge.
If anyone has a recommended training, or has an Amazon Ads success story to share, we’d love to read it in the comments.
Getting started with Amazon Advertising in just three steps
So you’ve mastered ASIN creation and now your products are live on Amazon.com. You’re starting to see sales and you’ve even received some positive reviews. What’s next? How can you take your products to the next level and grow your business?
It’s probably time to start advertising.
But getting started with Ads can seem like a bit of a mystery. Where to start? What’s a realistic goal? How to make it worth your while?
In this post, I will share three steps—and my favorite training resources—to help you get started with Amazon Ads.
Step 1: Get an overview and set your goals
Before launching your first Ads campaign, you should ensure you have a good understanding of the different ad types and metrics. Then you can use these metrics to formulate your advertising plan and goals. Whether you’re looking to grow brand awareness, build consideration of your product, brand, or service, drive purchases, or increase loyalty—Amazon has an advertising solution for your goals. The resources below go over the basics of advertising and how to get started:
Step 2: Optimize your product pages
Amazon Ad readiness doesn’t begin in the Campaign Manager—it starts with optimizing your product pages. Once you’ve learned the basics and framed out your advertising goals, it’s time to focus to ensuring your product detail pages are ad-ready. Here’s how:
- Maximize your advertising potential
- Listing improvement recommendations
- ASIN selection and promotion strategies
Step 3: Launch your first campaigns
Once you product pages are ready, it's time to register and launch your first campaigns. I suggest taking each of the webinars below before you create your first campaign to ensure you understand all the necessary campaign inputs and how they function once live:
- Getting started with Sponsored Ads
- Introduction to keywords and sponsored ads
- Introduction to bids and budgets
- Creating your brand foundation on Amazon
While the resources above are just a few of my favorites to get started. you can find an abundance of education on the Amazon Ads Learning Console--all free of charge.
If anyone has a recommended training, or has an Amazon Ads success story to share, we’d love to read it in the comments.
6 replies
Seller_CW0P5hgbsiqWX
So you’ve mastered ASIN creation and now your products are live on Amazon.com. You’re starting to see sales and you’ve even received some positive reviews. What’s next? How can you take your products to the next level and grow your business?
It’s probably time to start advertising.
Very nice pitch on buying advertising in different forms, buy it left out some important facts all online sellers must consider BEFORE buying in.
1. The three most important considerations when selling online is product, Product, and PRODUCT. Vendors of advertising will not tell you the bottom line. Advertising will not sell a dead product that no one wants or needs, and if you have a good selling product, it is not necessary.
When you sell a product that buyers want and need, and can sell it at the lowest price offering, it will sell itself with no advertising necessary.
2. Always keep your mine on YOUR bottom line, PROFIT. Advertising does have its place in retail sales but keep in mind how it is funded. Large profitable businesses have an advertising budget created from surplus cash on hand.
Like the Rep said, "you are just starting to see sales". Well, that should tell you that you are not earning surplus profit as of yet. Therefore, any form of advertising will be paid for from your unearned profit as of yet. if you do not pay attention to this fact, your advertising costs can eat all of you unearned profit.
3. Don't jump into advertising too quickly, Make sure you have test sold your product for a month or so , yourself. That way you will gain an understanding of the saleability of your product. With this information you will have a baseline to effectively evaluate any changes you make to the product thru advertising or any other means.
