Why on trademark vs patent
Am curious if anyone understands why Amazon has chosen a trademark to be the foundation of the brand registry vs a patent? A patent is much more expensive and time consuming - which would make the addition of a trademark useful, but not render a patent useless.
We own the patent of our product. We used to be in the brand registry until Amazon changed the rules and we're unable to obtain a trademark as the name of our product is too descriptive.
Just wondering if anyone knows, or understands, the reasoning behind it.
Best,
Stacey
Why on trademark vs patent
Am curious if anyone understands why Amazon has chosen a trademark to be the foundation of the brand registry vs a patent? A patent is much more expensive and time consuming - which would make the addition of a trademark useful, but not render a patent useless.
We own the patent of our product. We used to be in the brand registry until Amazon changed the rules and we're unable to obtain a trademark as the name of our product is too descriptive.
Just wondering if anyone knows, or understands, the reasoning behind it.
Best,
Stacey
2 replies
Seller_NbYSGJ8Tehgbv
Its impossible to know what factors Amazon based their decision on what to base the Brand Registry registration process around.
There are endless other factors that are decided in corporate meetings with large teams of people.
For example,
Amazon famously automates everything. Its possible they based this decision on what is easier to automate and they concluded that trademarks are easier to use to streamline the brand registry registration process.
Or
Maybe they have some kind of insider deal with the government to promote the trademark registration process.
I could invent a million other conspiracy theories but, at the end of the day, its impossible to know the mindset of the group of individuals who contributed to the brand registry process by mandating a trademark registration rather than a patent.
Seller_nRFmxiQg4EGrw
Patents and Trademarks are very different things.
Since it is BRAND registry, it is the TRADEMARK that is important; that's pretty much the definition of what constitutes a trademark.
A patent is about the design of a product. If you design a product (or acquire the rights for it) and put your brand on it, then you can sell it under your brand. But if the same item is also licensed to another brand, then you cannot sell that other branded item as your brand, even if the items are identical.
Furthermore, if it were based on patents, when you got approved to sell an ABC branded gizmo, then you would have to go through the process again to sell the ABC branded thingamajig, as that would be under a different patent, but the same trademark.
