Same here. There's several reasons for this, and some are so revealing that likely would be removed should they be posted on this forum (let's remember, this is a strict, seller only, amazon Controlled, ai crunching, profile creating forum. So truth is what amazon's still primitive ai And the human monitors decide).

A major reason could be the lawsuit filed by the ftc in late Sept. There are several articles on that (from fake news outlets to truth reported ones), and this time they're all remarkably similar.

Another reason could be the increased minimum order for free shipping, plus the many free shipping days/weekends offered by other retailers, as well as amazon. Read on to see why.

It's reasonable to consider that the covid event drastically hurt the appeal of a Prime Membership since 2 day delivery was basically scrapped for a while. Maybe not as much in big cities but for most of the U.S. it surely did, and the base became somewhat accepting of that. Therefore, it also stands to reason that a significant percentage of those former members never renewed, and that's a problem amazon is trying to deal with, along with the many other seller related issues, scammers, poor policy decisions, etc. , typical when greed and arrogance unite, and a company, any company, becomes so monstrosuous, that it loses sight of it's beginnings. (and as for the greed part, I'm talking about the human nature of many of us sellers as well.. Ouch! - just trying to be honest here).

No one wants to work for amazon unless it's profitable. They've squeezed the mom and pop owners to the brink of extinction, (though they do love their newbies.. B.T. Barnum said it well), it seems now though, at least by these forums, that they've annexed some even higher ground, would that be accurate to say?