Clarification on Vine and Variations – What is allowed?
Hi everyone,
I’m trying to better understand how Vine reviews interact with product variations under the updated rules (post-April 2025).
I’m about to launch a new variation of a product that already has 16 Vine reviews (from a completed Vine campaign). My plan is:
- Launch the new variation as a standalone ASIN first.
- Enroll it in Vine to gather up to 30 reviews
- After the Vine campaign is completed, add it as a variation (child ASIN) to the existing parent listing
Before moving forward, I want to confirm:
- Is this strategy allowed under Amazon’s current policies?
- Will the Vine reviews collected while the product was standalone carry over once added as a variation?
- Will the parent listing then display all the reviews (organic + Vine)?
- Is there a cap on the number of Vine reviews shown at the parent level?
I’m not trying to game the system — I just want to follow the correct steps and make sure I’m not risking suppression or policy violations. Any official guidance or community experience would be greatly appreciated.
Thanks in advance!
Clarification on Vine and Variations – What is allowed?
Hi everyone,
I’m trying to better understand how Vine reviews interact with product variations under the updated rules (post-April 2025).
I’m about to launch a new variation of a product that already has 16 Vine reviews (from a completed Vine campaign). My plan is:
- Launch the new variation as a standalone ASIN first.
- Enroll it in Vine to gather up to 30 reviews
- After the Vine campaign is completed, add it as a variation (child ASIN) to the existing parent listing
Before moving forward, I want to confirm:
- Is this strategy allowed under Amazon’s current policies?
- Will the Vine reviews collected while the product was standalone carry over once added as a variation?
- Will the parent listing then display all the reviews (organic + Vine)?
- Is there a cap on the number of Vine reviews shown at the parent level?
I’m not trying to game the system — I just want to follow the correct steps and make sure I’m not risking suppression or policy violations. Any official guidance or community experience would be greatly appreciated.
Thanks in advance!
3 replies
Joey_Amazon
Hey @Seller_CIBg3QiIHdWfx,
Thank you for posting here at the seller forums.
I will share here the Vine program help page for reference.
In general what you are suggesting is allowed. Not sure I follow on why you would like to do separate Vine request and then group the ASINs under the same family variation.
As far as cap goes, you will be limited to the amount of products that are shipped to be potentially reviewed.