Brand-tailored coupons enable you to offer either percentage-off or flat-rate discounts to tailored audiences on a subset of your products.

When you create a standard coupon, you can now select Brand as the audience type and target your high-intent customers with any of the following tailored audiences:

• Repeat customers
• Recent customers
• Brand cart abandoners
• High-spend customers

In the US, the following additional audiences are available:

• Brand followers
• Top-tier customers
• Promising customers
• At-risk customers
• Potential new customers

You can create tailored coupons to engage with your loyal customers, increase awareness of new products, encourage repeat purchases and improve customer retention.

To be eligible to create a brand-tailored coupon, you must be a brand owner and have at least 5,000 customers in the respective audience. The standard coupon redemption fee still applies.

For more information about tailored audiences, go to How does coupon audience selection work?

To get started, create your first brand-tailored coupon today.