Several Listings made with Generic Brand Name
Is Amazon protecting a seller who is selling under 'generic' brand name? These are just few of the hundreds of ASINs affected -B0BKH8Y36Z, B0CJ3CWVG8, B0CN1QPWBK, B0CKXYXQJM, B0CC6X32XP, B0CMP8PKGG, B0CMV58CQP, B0CNL47G34, B0BLB59S8J, B0BXGQZ3TY.
The seller is the only one allowed to sell under the listings. Some of the listings are selling hundreds and thousands monthly. This is unfair to other sellers in the same category. I thought Amazon thrives on competition?
Several Listings made with Generic Brand Name
Is Amazon protecting a seller who is selling under 'generic' brand name? These are just few of the hundreds of ASINs affected -B0BKH8Y36Z, B0CJ3CWVG8, B0CN1QPWBK, B0CKXYXQJM, B0CC6X32XP, B0CMP8PKGG, B0CMV58CQP, B0CNL47G34, B0BLB59S8J, B0BXGQZ3TY.
The seller is the only one allowed to sell under the listings. Some of the listings are selling hundreds and thousands monthly. This is unfair to other sellers in the same category. I thought Amazon thrives on competition?
15 replies
Seller_4zBzdtgCyS9EI
Those are brand items that were listed as generic at some point. Using them as is, is a policy violation. You can always report these listings via the report button.
Seller_kIukTwdhvntAp
You apparently missed the announcement by AMAZON about their insane NEW GENERIC POLICY.
Look for the October 6th article in the Amazon NEWS section titled "Update on listing generic products".
They have now decided that 'generic' is a BRAND!
To quote the lunacy and emphasis added by me because Amazon was apparently too embarrassed to point out the protections they are now giving to no name "stuff".
"Generic products are unbranded products that do not belong to any identifiable brand, and should use the string “generic” for the brand name field when creating a new listing. If you create a new product listing with the brand name “generic” or its local translation, other sellers won’t be able to make product detail page changes or add offers. This helps customers differentiate among similar-looking generic products.
If you try to change a product detail page for or add offers on another seller’s generic product, you’ll receive a listing error. You will then be guided to create a new product in Add Products.
The Brand Name policy continues to apply to all products.
Seller_LaXfWb19u77C5
It sounds like your real issue isn't that they are listing products as generic, but more so that someone else is selling more items than you are and you feel it isn't "fair."
I don't think it's fair either when I research products to find one that will sell well, make a nice listing, and take great photos, and another seller, without any thought or effort of their own just comes along and clicks "sell" and mooches off my listing but that's how Amazon works.
If you want to create generic listings too, why don't you? It appears this seller has a terrible feedback score and is going against Amazon's Ts&Cs by creating these listings, but that's between Amazon and the seller. If you want to be like them, you too can take that risk.
Time to use your own time, effort, and creativity to create bundles and product listings following Amazon's guidelines. Cheers to a little less mooching!
Seller_aUbEyzlSSnsDJ
Amazon did this with Brand Registry. We lost over 20 listing to fake branding. Amazon told us to just list it as Generic. We had everting needed to sell the items Invoices LOA we had been selling these items for 4 years then Brand Registry came along an effed everting up. Now we have a letter from the real Brand owner to sell their copyrighted products a GENERIC. Amazon has made a real Mess out of the Catalog and Brand Registry. Not fixable need to take a lesson from Ebay or Etsy or even Bonanza.
Seller_F68v7s55WcB6X
I see "private label" brand-registered products that do not have their brand permanently on the product and list as branded product. Its clearly generic!
How are they getting away with that? I paid a lot of money to get my brand embossed on the product. I thought I had to
