Clarification of Amazon Vine review policy
We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:
- Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
Clarification of Amazon Vine review policy
We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:
- Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
2 replies
Seller_nvjlBREqmaRzN
I’m facing an issue with Amazon Vine in amazon.co.uk. When I first launched my product for testing, I enrolled it in Vine to get free reviews. Now I’d like to enroll more products to maximize reviews but Amazon isn’t allowing it. The system says it’s a one-time opportunity and I can’t use it again. Has anyone experienced this or know a way around it?
Seller_TlqKowrTXUPvh
As a small seller on Amazon, I've found the Vine Program to be an invaluable tool for gaining authentic customer feedback and enhancing product visibility. Here's how I've utilized it to ethically and sustainably grow my business:
1. Gaining Honest and Insightful Reviews
The Vine Program connects sellers with a trusted network of reviewers known as "Vine Voices." These reviewers receive products for free and provide unbiased, detailed reviews. This has allowed me to obtain genuine feedback, which is crucial for building customer trust and making informed decisions about product improvements.
Sell on Amazon
2. Enhancing Product Visibility
Participating in the Vine Program has significantly increased my product's visibility on Amazon. The reviews from Vine Voices are prominently displayed, helping potential customers make informed purchasing decisions. This increased visibility has led to higher sales and improved product rankings.
3. Aligning with Amazon's Mission
By using the Vine Program, I've been able to align my business practices with Amazon's mission of customer obsession and continuous improvement. The honest feedback received through Vine has been instrumental in refining my products and ensuring they meet customer expectations.
4. Ethical and Transparent Practices
I ensure that my participation in the Vine Program is ethical and transparent. I do not influence the reviewers' opinions and respect their honest assessments. This approach has helped maintain the integrity of my brand and foster trust with my customers.
5. Continuous Improvement
The feedback from Vine reviews has provided valuable insights into areas where my products can be improved. This continuous loop of feedback and improvement has been essential in enhancing product quality and customer satisfaction.
In conclusion, the Amazon Vine Program has been a powerful tool in my journey as a small seller. By leveraging it ethically and effectively, I've been able to grow my business, improve my products, and align with Amazon's commitment to customer satisfaction.
