We recently launched Rufus – an AI-powered shopping assistant that helps customers make informed purchase decisions to a subset of customers in Amazon’s Canada mobile app.

Rufus is trained on Amazon’s product catalogue, customer reviews, community Q&As and information from across the web to help answer customer questions on shopping needs and products, provide comparisons and make recommendations.

Rufus launched in beta to a subset of mobile app customers and will roll out to additional customers in Canada in the coming weeks. Customers in the US have already asked Rufus tens of millions of questions and we’re excited to introduce it here too.

Over the past year, we’ve introduced a number of new generative AI-powered capabilities on Amazon’s store. This includes tools to list new products and leverage AI-generated summaries to quickly digest large numbers of product reviews. We’ll continue to test new features as we invest in Gen AI across all of our businesses.

To learn more about Rufus, go to About Amazon.