Search Query Performance Report Purchases: ASIN Count
Hi,
I am trying to understand which sales are not included the the Search Query Performance report. Less than 20% of my sales show up in this report. I know that Amazon says that these numbers won't match other reports....but what I'm trying to find out is this: How do the 80% of sales that aren't from Search happening? I can think of Subscribe and Save, Attribution tags, and External links, but there must be something else I'm missing. Any Ideas?
Search Query Performance Report Purchases: ASIN Count
Hi,
I am trying to understand which sales are not included the the Search Query Performance report. Less than 20% of my sales show up in this report. I know that Amazon says that these numbers won't match other reports....but what I'm trying to find out is this: How do the 80% of sales that aren't from Search happening? I can think of Subscribe and Save, Attribution tags, and External links, but there must be something else I'm missing. Any Ideas?
1 reply
Danny_Amazon
Hello @Seller_rx9Ez8ZG0Gvke- and thanks for creating this post.
It is true that the Search Query Performance report is intended to highlight your brand and ASIN performance in search, so that all metrics are specific to search results. Since dashboards may attribute and define customer actions in different ways, we do not recommend comparing the metric names of data across different dashboards, you can find this and additional info on the report on this page.
I think your instincts are good when it comes to other attribution sources. You can look to the Ad Campaign attribution for further details on how best to interpret those results, and may also be interested in reviewing the performance metrics for ad campaigns as well!
I hope this helps, and thanks again for checking in with us here on the forums.
-Danny
