Hi @Seller_lxl9XFJDVLsw4,

Daryl here from our Forums team creating engagement with your concern about Amazon Stores.

When we are talking about our Amazon Stores feature, are we making reference to this Store creation:

Welcome shoppers to your Amazon storefront

Just making sure we are referring to the same store option, if this is the case, this option enables you to have a Store created for "each" brand under your seller account.

I've assisted various sellers throughout the years creating different Stores for a brand and them associating all the products under that same brand within the Store page.

To answer your concern, you may create different stores under your seller account either by brand or if you want to just advertise a single product of a brand, you may go ahead and do so.

What I don't see as a possibility is creating a store with a brand that is registered under your primary account and associating that to another account or brand registered elsewhere.

When need to take into consideration that when you are enrolled with our brand registry feature, you will be able to create a storefront in the account in which you submitted the application process.

I will also provide their help resource page for your reference:

https://advertising.amazon.com/help

Let me know if this is the Store clarification you were looking for, our Amazon Ads team (That manage Amazon Stores concerns) is a separate team from our Seller Support team, I am providing my insight when I used to work for our Advertisement team, so I am more than open to hear your thought on this matter.

Here within our Communities team, our main goal to deep dive on your ideas and make a better seller experience!

-Daryl