amazon basis store stragegy
Starting Last Nov,21 to Now, I found that Amazon created the deal from Nov 21 to Dec 31st. Then, took 2 two-week break and Set up the deal again from Jan 16th until Now. First question How can they set up a whole month's Lighting deal? As a seller, we can only set up 1 week deal (which is longest one). amazon please give another store some chance so we can play the same rules not you play with better way lol
thanks
amazon basis store stragegy
Starting Last Nov,21 to Now, I found that Amazon created the deal from Nov 21 to Dec 31st. Then, took 2 two-week break and Set up the deal again from Jan 16th until Now. First question How can they set up a whole month's Lighting deal? As a seller, we can only set up 1 week deal (which is longest one). amazon please give another store some chance so we can play the same rules not you play with better way lol
thanks
1 reply
Christine_Amazon
Hello @Seller_DGT1u9nkD6wcL
Christine here from Amazon Forums.
Thank you for bringing this to our attention. I understand your concern about the different deal durations between Amazon Retail and third-party sellers.
To clarify:
Lightning Deals for third-party sellers are indeed typically limited to 7-day maximum duration as per our seller guidelines.
What you may be observing with longer-running deals could be one of several different promotional types:
- Deal of the Day
- Best Deals
- Epic Deals
- Seasonal Promotional Events
The extended deal periods you've noticed might appear to be one continuous Lightning Deal, but they're actually part of our broader promotional strategy that can include:
- Multiple consecutive deals
- Different deal types running back-to-back
- Special seasonal promotional programs
We understand your frustration regarding perceived inequity. However, these different promotional structures exist to maintain a balanced marketplace while meeting customer expectations during key shopping periods.
If you're interested in exploring additional promotional opportunities for your products, I encourage you to:
- Check your Seller Central "Deals" dashboard regularly
- Look into other promotional tools like Coupons and Promotions
- Plan ahead for major shopping events where extended deal opportunities may be available
We're constantly evaluating our deal structures to ensure a fair and competitive marketplace for all sellers.
Christine
amazon basis store stragegy
Starting Last Nov,21 to Now, I found that Amazon created the deal from Nov 21 to Dec 31st. Then, took 2 two-week break and Set up the deal again from Jan 16th until Now. First question How can they set up a whole month's Lighting deal? As a seller, we can only set up 1 week deal (which is longest one). amazon please give another store some chance so we can play the same rules not you play with better way lol
thanks
amazon basis store stragegy
Starting Last Nov,21 to Now, I found that Amazon created the deal from Nov 21 to Dec 31st. Then, took 2 two-week break and Set up the deal again from Jan 16th until Now. First question How can they set up a whole month's Lighting deal? As a seller, we can only set up 1 week deal (which is longest one). amazon please give another store some chance so we can play the same rules not you play with better way lol
thanks
amazon basis store stragegy
Starting Last Nov,21 to Now, I found that Amazon created the deal from Nov 21 to Dec 31st. Then, took 2 two-week break and Set up the deal again from Jan 16th until Now. First question How can they set up a whole month's Lighting deal? As a seller, we can only set up 1 week deal (which is longest one). amazon please give another store some chance so we can play the same rules not you play with better way lol
thanks
1 reply
1 reply
Christine_Amazon
Hello @Seller_DGT1u9nkD6wcL
Christine here from Amazon Forums.
Thank you for bringing this to our attention. I understand your concern about the different deal durations between Amazon Retail and third-party sellers.
To clarify:
Lightning Deals for third-party sellers are indeed typically limited to 7-day maximum duration as per our seller guidelines.
What you may be observing with longer-running deals could be one of several different promotional types:
- Deal of the Day
- Best Deals
- Epic Deals
- Seasonal Promotional Events
The extended deal periods you've noticed might appear to be one continuous Lightning Deal, but they're actually part of our broader promotional strategy that can include:
- Multiple consecutive deals
- Different deal types running back-to-back
- Special seasonal promotional programs
We understand your frustration regarding perceived inequity. However, these different promotional structures exist to maintain a balanced marketplace while meeting customer expectations during key shopping periods.
If you're interested in exploring additional promotional opportunities for your products, I encourage you to:
- Check your Seller Central "Deals" dashboard regularly
- Look into other promotional tools like Coupons and Promotions
- Plan ahead for major shopping events where extended deal opportunities may be available
We're constantly evaluating our deal structures to ensure a fair and competitive marketplace for all sellers.
Christine
Christine_Amazon
Hello @Seller_DGT1u9nkD6wcL
Christine here from Amazon Forums.
Thank you for bringing this to our attention. I understand your concern about the different deal durations between Amazon Retail and third-party sellers.
To clarify:
Lightning Deals for third-party sellers are indeed typically limited to 7-day maximum duration as per our seller guidelines.
What you may be observing with longer-running deals could be one of several different promotional types:
- Deal of the Day
- Best Deals
- Epic Deals
- Seasonal Promotional Events
The extended deal periods you've noticed might appear to be one continuous Lightning Deal, but they're actually part of our broader promotional strategy that can include:
- Multiple consecutive deals
- Different deal types running back-to-back
- Special seasonal promotional programs
We understand your frustration regarding perceived inequity. However, these different promotional structures exist to maintain a balanced marketplace while meeting customer expectations during key shopping periods.
If you're interested in exploring additional promotional opportunities for your products, I encourage you to:
- Check your Seller Central "Deals" dashboard regularly
- Look into other promotional tools like Coupons and Promotions
- Plan ahead for major shopping events where extended deal opportunities may be available
We're constantly evaluating our deal structures to ensure a fair and competitive marketplace for all sellers.
Christine
Christine_Amazon
Hello @Seller_DGT1u9nkD6wcL
Christine here from Amazon Forums.
Thank you for bringing this to our attention. I understand your concern about the different deal durations between Amazon Retail and third-party sellers.
To clarify:
Lightning Deals for third-party sellers are indeed typically limited to 7-day maximum duration as per our seller guidelines.
What you may be observing with longer-running deals could be one of several different promotional types:
- Deal of the Day
- Best Deals
- Epic Deals
- Seasonal Promotional Events
The extended deal periods you've noticed might appear to be one continuous Lightning Deal, but they're actually part of our broader promotional strategy that can include:
- Multiple consecutive deals
- Different deal types running back-to-back
- Special seasonal promotional programs
We understand your frustration regarding perceived inequity. However, these different promotional structures exist to maintain a balanced marketplace while meeting customer expectations during key shopping periods.
If you're interested in exploring additional promotional opportunities for your products, I encourage you to:
- Check your Seller Central "Deals" dashboard regularly
- Look into other promotional tools like Coupons and Promotions
- Plan ahead for major shopping events where extended deal opportunities may be available
We're constantly evaluating our deal structures to ensure a fair and competitive marketplace for all sellers.
Christine
