Hello Sellers!

Struggling to get your products noticed in search results? Sponsored Products ads put your listings at the top of shopping results where customers are actively searching, and you only pay when they click.

💭 Quick Poll: Have You Used Sponsored Products Ads?

Already using them: Click the "👍" button

Not using them yet: Click the "👎" button

📋Basics of Sponsored Products Ads

For new advertisers, we recommend starting with Sponsored Products ads, which help customers discover and purchase products you sell on Amazon. These ads appear at the top of, alongside, or within shopping results and on product pages, on both desktop and mobile.

Why are Sponsored Products Ads Recommended?

• 📱 Easy to start - No complex setup required
• 💰 Budget control - Freedom to set your total spending
• 🆓 No monthly fees - No upfront costs or monthly fees
• 🎯 Pay-per-click - You only pay when customers click on your ads

💡 On average, advertisers in Canada who used Sponsored Products saw 2.15 ROAS, 1 week after adoption.

(Source: Amazon internal data, CA. 2023-09-01 - 2024-08-31. *Analysis includes advertisers who spent at least $1 and SSO and includes ASINs which are SP ready).

🔍 6 Steps Before Starting Advertising

1️⃣Check Eligibility Requirements

• You have an active professional seller or vendor account
• You have products in one or more of the eligible categories
• You have a valid payment method
• Your products must also be eligible for the Featured Offer

2️⃣Define Your Goals

Before starting advertising, set clear goals:

• Increase awareness of new products
• Increase sales of existing products
• Differentiating from competitors
• Promote seasonal products

3️⃣Select Products to Advertise

To get effective results from advertising, choose products that meet these conditions:

• ✅ Competitive pricing
• ✅ Sufficient inventory
• ✅ Positive reviews (if possible)
• ✅ Products with good profit margins

💡 We recommend starting with 2-3 products and expanding as you see results!

4️⃣Optimise Your Product Detail Pages

To maximise advertising effectiveness, optimise your product pages in the following ways:

• 📸 High-quality product images (multiple angles)
• 📝 Compelling titles that include keywords
• ✏️ Detailed product descriptions (using bullet points)
• 🔑 Search terms that include relevant keywords

💡 A product detail page with detailed, high-quality information can increase your chance of making a sale. 

5️⃣How Sponsored Products Ads Work

Understand the bidding mechanism:

• Shoppers see your ad (impression)
• You only pay when shoppers click on your ad
• Each click deducts your bid amount from your daily budget
• The higher your bid and competitiveness, the more likely your ad will be displayed

💡 Understanding how to adjust bids and budgets is key to reaching more shoppers and increasing sales!

6️⃣Create Your First Campaign

Steps to create your first campaign:

Go to the Amazon Ads console sign-in page and click “Create campaign.”

• Pick your products
• Give your campaign a name
• Set the budget you want (recommended $10 per day to start)
• Select your targeting type (automatic targeting is recommended for beginners)
• Choose your bid and launch

Share Your Experience!

When did you notice your Sponsored Products ads starting to pay off? How long did it take to see meaningful results and which targeting strategy worked best for you?

💬 If you have questions or success stories, please share them in the comments! Let's learn from each other's experiences!