Hello sellers!

With Prime Day approaching, many of you are deep into preparation mode — and we want to make sure you know about the free, on-demand learning resources available to help you sharpen every aspect of your strategy.

Seller University's Prime Day & Holiday Readiness collection brings together step-by-step video guides and tutorials designed to help you make the most of the event — whether this is your first Prime Day or your tenth.

What You'll Find Inside

The collection covers key areas of Prime Day preparation, including:

• Deals & Promotions: Walk-throughs on submitting Lightning Deals and Best Deals, creating coupons, and layering multiple promotional strategies for maximum visibility
• Inventory & Fulfilment: Guides on planning FBA shipments, setting restock alerts, and ensuring your top products arrive at fulfilment centres on time
• Advertising Fundamentals: Tutorials on campaign structure, keyword strategies, and budget pacing to help you capture Prime Day traffic
• Listing Optimisation: Modules on writing high-converting bullet points, image best practices, and making the most of A+ Content

Why These Resources Are Worth Your Time

These aren't high-level overviews — they're guided walk-throughs you can follow along with in Seller Central. They're especially useful if you want to:

• Double-check your deal submission steps before deadlines close
• Learn a new promotional tool you haven't tried before (e.g., Brand Tailored Promotions)
• Train a team member who's helping with Prime Day for the first time
• Revisit advertising fundamentals to make sure nothing's been missed

Where to Start

Not sure where to begin? Here are three modules worth bookmarking:

1. Deals Submission Walkthrough - Confirm you've completed every step before the sourcing window closes
2. Prepare for Prime Day - Validate your stock levels and shipment timelines
3. Coupon Creation Guide - Set up promotional offers that stack with your existing deals

Visit the Prime Day & Holiday Readiness collection in Seller University to explore all available guides.

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💬 We Want to Hear from You!

Have you used Seller University guides before? If so, what's the most useful thing you've learned?

Are there Prime Day topics you wish had more in-depth tutorials? What learning modules would you suggest the Seller University team create next?

Share your experiences and suggestions in the comments below — your feedback helps shape future content! 👇