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I am a long-standing and experienced brand seller on Amazon. Recently, I suddenly received numerous customer feedbacks stating that they had purchased counterfeit and inferior products under our brand from other sellers on Amazon.

I was confused because I have never authorized our brand to any other sellers. After further investigation, I finally located the listing of that seller on Amazon. From the customer reviews, I found many discussions related to our brand as well as negative comments.

It is obvious that this seller understands Amazon’s policies and has removed all our brand information from the product images and description.

I then purchased the product from this listing using my own account. Upon receipt, I found that the actual product was completely inconsistent with the images shown on the listing. Specifically, both the physical product and the user manual are printed with our brand logo and brand name, and the product is of poor and inferior quality.

This behavior has seriously damaged our brand image and misled customers into believing that this seller’s products are endorsed by our brand.

I immediately reported this seller through Brand Support, but I have only received automated robot replies stating the following:

“Using trademarks or brand names to show compatibility of a product with such a brand is not a violation of Amazon intellectual property policy. If a product is listed as compatible with a brand-name product, and the product detail page clearly states the product is compatible with the trademarked product, Amazon will not take action on the notice.”

I would like to request assistance from a high-authority human Amazon support agent to help resolve this issue.

Please also advise whether this behavior violates Amazon’s brand policy.

My Brand Support case number: 19856669271

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The Amazon Brand Experience (BX) team has started sending far too many unnecessary emails and case-like notifications.

This is not just about the CRAI report. They also keep sending surveys, feedback requests, and other messages marked like they require action. These emails create false urgency and add more noise to an already overloaded Seller Central workflow.

For many sellers, these are not useful operational alerts. They feel more like internal Amazon campaigns being pushed onto sellers as if they were important account issues.

The worst part is that there is no proper way to turn them off. We cannot opt out, yet we are expected to keep opening, reviewing, and dismissing them again and again.

This needs to stop. If Amazon wants feedback, that should be optional, not forced through repetitive “Action Required” style emails. Sellers need fewer distractions and more control over what lands in their inbox.

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3 replies
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AMAZON Invoice submitted declined
by Seller_AuhUQAaYXGhmR
Amazon replied

HI @Seller_GEZPMc4CeQfh6

@Seller_nRFmxiQg4EGrw

@Seller_j9Bd91CW3ZVpr

@Seller_mIRnuhdx7l5sN

@Seller_06IO5Ha54omk5

@Seller_5WsK3rrVFyBk9

Would like to ask for your assistance. I have been applying for ungating this Brand. However, the system keeps on responding the do not accept retail receipt, I submitted AMAZON invoice following the application requirements.

However, it keeps on responding that way and they or it closes my application on that brand.

would like to request for a live amazon staff that will check my application and the invoice that I have submitted.

0 votes
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8 replies
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Auto Rejections - Very Disheartening Need HELP
by Seller_Qc0LiMgaskDRu
Amazon replied

Hello Amazon Seller Community,

I am desperately in need of help and guidance. I have been trying to get approved to sell on Amazon for over a month now and I am hitting walls at every turn. I want to be fully compliant I have done everything by the book but I cannot get past the approval process.

Here is a full breakdown of my situation:

Case 19830700441

I purchased inventory from an authorized wholesaler as per Amazon's requirements and Seller University guidelines. I have been rejected multiple times and have been applying since March 3rd with no meaningful response or update from Amazon.

Case 19752711551

After several rejections on this case, I was asked to provide documents that require information from my supplier's supplier — information my supplier is not willing to share, as it is confidential business information. I have since changed suppliers entirely to avoid this issue.

**Cases 19882183431 and 19882365781**

I switched to one of the largest and most reputable wholesalers and distributors in my city specifically to meet Amazon's documentation requirements. Both applications were rejected in under 2 minutes clearly an automated AI rejection with no human review.

I have followed Seller University. I have used authorized wholesalers. I have changed suppliers to meet document requirements. I have done everything I can think of, and I keep hitting the same wall.

My specific questions for the community:

1. Has anyone successfully escalated cases like this to a human reviewer? If so, how?

2. For those who have been through ungating what exact documents and format worked for you?

3. Is there a way to request that my cases be reviewed by a person rather than automated systems?

4. Has anyone dealt with the supplier's supplier document requirement ? how did you resolve it?

I am not trying to cut corners. I just want someone to actually look at my case. Any help, experience, or guidance is genuinely appreciated.

Thank you.

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No Buy Box
by Seller_1CXnByxT7zW23

I don't know why, but my store has been a month and I still can't grab the shopping cart. All the products in the store have the lowest prices. I am a new store, so there have been no violations of performance. Although it's FBM, I couldn't grab the shopping cart even if I changed the delivery time to expedited delivery before. This problem has been bothering me for a month now. I have already inquired with customer service many times,. Until today, April 9th, my store still hasn't come to the shopping cart, and every time the customer service answers are the same official answers. It didn't solve my problem. I hope there are experts in the community forum who can help me take a look. Thank you very much. First CASE ID on March 5th: 19601904241, Second CASE on March 20th: 19714458691, Third CASE on March 30th: 19805783091, Fourth CASE on April 2nd: 19835009841

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8 views
2 replies
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Updating legal entity
by Seller_xdkvM2EV5UPlk
Amazon replied

I had a support open (with 9 pages of back and forth replies - case id 19314358271) and the agents were always saying the had escalated the issue to the correct team. But now, someone might be reassigned to the wrong team that I can't get any replies anymore. Only a generic "We cannot provide support on this matter because your request is not related to the verification of the seller identity or related processes."

My initial issue was that:

I need to update the legal entity of my seller account from an individual to a corporation due to incorporation.

This is not a simple profile update. I am requesting a legal entity change and account re-verification.

I have already completed the tax interview with the corporation details, but the account still reflects the individual owner.

Please escalate this case to the Account Verification / Seller Identity team to update the legal entity.

I am prepared to provide all required documents, including:

- Articles of Incorporation

- Business Number (CRA)

- Government-issued ID

- Proof of address

This mismatch may cause compliance issues with the Canada Revenue Agency and GST/HST filings.

I'm hoping to have some visibility here since I can't get any other replies on my original case.

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5 replies
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@Seller_t9kvdr2yixQej

@Seller_8hQgfj6OVZYse @Seller_zukQNO61PzGck @Seller_WIFV02H2XUFgS

@Seller_j9Bd91CW3ZVpr @Seller_PIHyltK09pbl3

@Seller_4GjtS9k0cnHHv

@Seller_CnfW62x6yxvJw

@Seller_vtQxROP6UNr1O

@Seller_7I1InA30aApWy

@Seller_8hQgfj6OVZYse

@Seller_ZMgYkp0cgrVoe

case 19880801391 -> Same Distributor invoice was approved for other Brands that we applied,

case 19866818401 -> direct invoice from Manufacturer

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2 replies
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