I am a long-standing and experienced brand seller on Amazon. Recently, I suddenly received numerous customer feedbacks stating that they had purchased counterfeit and inferior products under our brand from other sellers on Amazon.

I was confused because I have never authorized our brand to any other sellers. After further investigation, I finally located the listing of that seller on Amazon. From the customer reviews, I found many discussions related to our brand as well as negative comments.

It is obvious that this seller understands Amazon’s policies and has removed all our brand information from the product images and description.

I then purchased the product from this listing using my own account. Upon receipt, I found that the actual product was completely inconsistent with the images shown on the listing. Specifically, both the physical product and the user manual are printed with our brand logo and brand name, and the product is of poor and inferior quality.

This behavior has seriously damaged our brand image and misled customers into believing that this seller’s products are endorsed by our brand.

I immediately reported this seller through Brand Support, but I have only received automated robot replies stating the following:

“Using trademarks or brand names to show compatibility of a product with such a brand is not a violation of Amazon intellectual property policy. If a product is listed as compatible with a brand-name product, and the product detail page clearly states the product is compatible with the trademarked product, Amazon will not take action on the notice.”

I would like to request assistance from a high-authority human Amazon support agent to help resolve this issue.

Please also advise whether this behavior violates Amazon’s brand policy.

My Brand Support case number: 19856669271