Amazon BX Team Is Flooding Sellers With Unwanted Survey and “Action Required” Emails
The Amazon Brand Experience (BX) team has started sending far too many unnecessary emails and case-like notifications.
This is not just about the CRAI report. They also keep sending surveys, feedback requests, and other messages marked like they require action. These emails create false urgency and add more noise to an already overloaded Seller Central workflow.
For many sellers, these are not useful operational alerts. They feel more like internal Amazon campaigns being pushed onto sellers as if they were important account issues.
The worst part is that there is no proper way to turn them off. We cannot opt out, yet we are expected to keep opening, reviewing, and dismissing them again and again.
This needs to stop. If Amazon wants feedback, that should be optional, not forced through repetitive “Action Required” style emails. Sellers need fewer distractions and more control over what lands in their inbox.

Amazon BX Team Is Flooding Sellers With Unwanted Survey and “Action Required” Emails
The Amazon Brand Experience (BX) team has started sending far too many unnecessary emails and case-like notifications.
This is not just about the CRAI report. They also keep sending surveys, feedback requests, and other messages marked like they require action. These emails create false urgency and add more noise to an already overloaded Seller Central workflow.
For many sellers, these are not useful operational alerts. They feel more like internal Amazon campaigns being pushed onto sellers as if they were important account issues.
The worst part is that there is no proper way to turn them off. We cannot opt out, yet we are expected to keep opening, reviewing, and dismissing them again and again.
This needs to stop. If Amazon wants feedback, that should be optional, not forced through repetitive “Action Required” style emails. Sellers need fewer distractions and more control over what lands in their inbox.

7 replies
Seller_LBNcwL9dKwXun
YES!! These need to stop, they sit as open cases indefinitely making it appear as though you actually have a case to respond to and provide no value to us.
Seller_dotifYADa0BWY
We close every case they send us. We do the feedback request and advise no action will be taken, issues are related to improper Amazon handling. CASE CLOSED.
Seller_mH2wGq6qgjLmy
A friend of mine told me this was also an issue for the US. He eventually managed to resolve it, but only after considerable effort and with the help of the SAS Premium Support team. Even they had trouble reaching this arrogant BX team.
Amazon seriously needs to crack down on the BX team.
Seller_mH2wGq6qgjLmy
Received yet another new case just like this one. When will this madness end?
Seller_mH2wGq6qgjLmy
We receive this every month, and this month is no different. Even the moderators do not seem to care, or they simply have nothing to say.