When we first listed our products under our brand years ago, we went through a rigorous Brand Approval (directly approved us to create ASINs under our brand name). We submitted images showing our brand permanently affixed to the items and packaging. Once approved, our listings appeared under our brand rather than as Generic.

Now 3 years later Amazon is requesting proof of permission, to sell our own self manufactured brand. We are the creators of the brand (it’s the same name as our Amazon store) so it’s odd that the system is asking us to request permission from ourselves.

They are asking for an invoice to verify the brand. My questions for the community/mods:

1. Should we provide the invoice from and to ourselves at the cost of product production? In another thread someone suggested “You show invoices from your manufacturing division to your sales division.”

2. Or, for a self-branded product made in Canada, should we provide input-material invoices instead? Amazon specifies that invoices must show at least 10 units, but material invoices naturally reflect bulk materials purchased, not finalized units with names matching Amazon Titles.

3. Amazon says: “Please note that we may verify your submitted documentation by contacting product vendors you identify in your application.” In our case, since we are the manufacturer, will they actually contact us, and how have others handled this?”

I’d love to hear how others in similar situations have handled this. Thank you for any advice.

@Michelle_Amazon

@NR_Amazon

@Glenn_Amazon

@Christine_Amazon

@JiAlex_Amazon

@Sandy_Amazon

@CR_Amazon

@Manny_Amazon