Brand approval keeps getting denied although it was approved previusly on Dec-15-2025
Brand name 'Bento Munch' was approved on 15-DEC-2025, and the listing was approved and ready for stock to be shipped. My shipment was delayed due to the holiday season, and later, when I tried to ship inventory, the approval was revoked for no reason.
Amazon seller support requested documents such as the brand logo, images of the item, and a commercial invoice. I have met all requirements, and after multiple rounds of back-and-forth, I am being told that the system has restricted my listing and requires brand registration (TM registration required). I am now stuck on error 5665, even though I have fulfilled all requirements.
All I being told is that it's being denied due to complex analysis and checks by the system.
I'm doing private label, and I have my product with my own logo on it. Seller support says I MUST be enrolled in the brand registry to list my product, but I always believed that was optional. That means I need to get trademarked, and I wasn't planning on doing that currently as a new seller. So how are others able to list their products without being enrolled in the brand registry, because I doubt every brand is trademarked?
Case ID: 19619884861
Brand approval keeps getting denied although it was approved previusly on Dec-15-2025
Brand name 'Bento Munch' was approved on 15-DEC-2025, and the listing was approved and ready for stock to be shipped. My shipment was delayed due to the holiday season, and later, when I tried to ship inventory, the approval was revoked for no reason.
Amazon seller support requested documents such as the brand logo, images of the item, and a commercial invoice. I have met all requirements, and after multiple rounds of back-and-forth, I am being told that the system has restricted my listing and requires brand registration (TM registration required). I am now stuck on error 5665, even though I have fulfilled all requirements.
All I being told is that it's being denied due to complex analysis and checks by the system.
I'm doing private label, and I have my product with my own logo on it. Seller support says I MUST be enrolled in the brand registry to list my product, but I always believed that was optional. That means I need to get trademarked, and I wasn't planning on doing that currently as a new seller. So how are others able to list their products without being enrolled in the brand registry, because I doubt every brand is trademarked?
Case ID: 19619884861
17 replies
Michelle_Amazon
Hello @Seller_GEHmfFbkxiZsV,
Thanks for reaching out. I have reviewed your cases and see that they may have created the brand incorrectly with a space between the brand and you are trying to add it with BentoMuch. If the correct way to spell it is with no space, please reach out through case 19619884861 and let them know it has no space, however, I advised it appears to have one on our back end. I have left notes in the case that the approved brand appears to be Bento Munch so they can review it.
Please let me know if you still have issues after you contact them and they review it again.
Regards,
Michelle
Seller_GEHmfFbkxiZsV
Hi @Michelle_Amazon@Amyy_Amazon
It's been a week wirh no update. This is getting bad to worse. I need a resolution.
Regards,
Waleed
