Hello Sellers,

Returns don't always mean something's wrong with your product. Often, it just means the customer didn't get the help they needed in time: a setup issue, a missing part, a quick "how do I use this?" moment.

Left unresolved, these turn into returns. Resolved early, they turn into retained customers.

What Amazon Product Support Does

Amazon Product Support is built to catch these moments. It helps customers troubleshoot issues, set up products correctly, and find quick resolutions before they decide to return.

Where Manufacturer Support Comes In

When the issue needs deeper expertise, Manufacturer Support connects customers directly to your brand's official support channels, including phone, website, or service portals.

No guesswork. No generic responses. Just accurate, brand-led support when it matters most.

Why This Matters for Your Business

• Fewer avoidable returns because problems get solved at the source
• Better customer experience without adding friction to the buying journey
• Direct interaction with your customers so you maintain post-purchase visibility with your brand
• Real impact: 64% of customers who use Manufacturer Support don't end up returning their product

What It Takes to Participate

• Brand Registry enrolment
• Active support channels (phone, website, or service portal)

The Shift

Post-purchase doesn't have to be a cost centre. Handled right, it's where you retain customers, build trust, and protect revenue.

You can explore Amazon Product Support in Seller Central to get started.

Have you used Product Support or Manufacturer Support for your brand? What's been your experience with post-purchase customer interactions? Share your thoughts below!