Using Brand Registry without trademark
Does Amazon allow you to register and use your brand with them without having a brand trademark registration?
Using Brand Registry without trademark
Does Amazon allow you to register and use your brand with them without having a brand trademark registration?
2 replies
Seller_vSOOwekJLU6c0
You cannot use brand registry without a trademark. The trademark, at the very least, needs to be pending.
You can have your brand name approved without the need for a trademark or brand registry. You just need to create your product as normal and when you are prompted to get your brand name approved, you must send over invoices for your item as well as "live images"(images taken with a smart phone and no digital alternation) of your product with your brand name permanently affixed onto the item.
Dougal_Amazon
Hello @Seller_F7po6pjWS3Lls,
My name is Dougal from the Community Manager Team and I would be happy to answer your question, but @Seller_vSOOwekJLU6c0beat me to it and is exactly correct. The only things I want to add are resource links to both Brand Registry enrollment and Brand applications:
- Brand Registry eligibility requirements
- Apply to sell a product, category, or brand - Seller University video
Please let me know if you have any additional questions.
Best, Dougal
