HOW TO FIND PPC BID RANGE
i am a new seller and in process of choosing a product. before buying in bulk , how i would know ppc bid range for that specific product to which i am going for? I dont want to go with a product which turns out to be very competitive and i need to spend too much money on PPC. any help please.
HOW TO FIND PPC BID RANGE
i am a new seller and in process of choosing a product. before buying in bulk , how i would know ppc bid range for that specific product to which i am going for? I dont want to go with a product which turns out to be very competitive and i need to spend too much money on PPC. any help please.
1 reply
Tatiana_Amazon
Hi @Seller_mH6jLKrKw1j6B,
Tatiana from Amazon here. While we cannot offer advice on which products to sell or not sell, I did want to clarify something about the nature of PPC advertising and the cost of bids.
The cost of bids are dynamic, not fixed. While the type of product may play a part in how much a bid is, it's really more about the demand and popularity of keyword. Keywords can also fluctuate in price based on seasonality and different events that may or may not be happening on site.
The article linked below does a great job of explaining the nature of bidding and keywords. Specifically, under the How to calculate cost per click section, it goes into how bid costs are determined and calculated.
CPC (Cost per Click) explained
So to answer you question, that bid range is subject to change at any given time. There is no real way to know ahead of time how much it will cost. We also don't share the costs of keywords outside of the Advertising console.
Tatiana
