Hi @Seller_ZbxEbToRuSw2k

Sandy from the Community Manager team here.

Changing the logo is still considers a part of re-branding but sellers are still able to change the "visual" of the logo/branding.

However, when doing this I want to point out some potential risks. You could potentially receive authenticity complaints if your new logo does not match the product detail page, or a customer received a product with the old branding. Some sellers will highlight on their product detail page or store that they have a new look.

If you sell in other stores as well other than the US, you may also want to consider rebranding globally as well.

Ultimately, sellers can change the logo, but please make sure you take precaution when doing this to avoid any authenticity complaints or negative reviews stating that the product is different than what is advertised.

Best,

Sandy