Bought multiple times badge vs. bought in the past month badge
Has Amazon permanently removed the “Bought Multiple Times” social proof badge from product listings?
Previously, some listings would show badges like “100+ bought multiple times”, “200+ bought multiple times” etc.
Now I’m only seeing “50+ bought in past month”, “100+ bought in past month” etc.
For consumable/repeat-purchase products, the “bought multiple times” badge felt much more meaningful and valuable from a customer trust perspective.
Just wondering if this was a permanent change across Amazon, a temporary test, or something that may return in the future?
Curious if any other sellers have noticed this as well, or if anyone from Amazon can comment.
Bought multiple times badge vs. bought in the past month badge
Has Amazon permanently removed the “Bought Multiple Times” social proof badge from product listings?
Previously, some listings would show badges like “100+ bought multiple times”, “200+ bought multiple times” etc.
Now I’m only seeing “50+ bought in past month”, “100+ bought in past month” etc.
For consumable/repeat-purchase products, the “bought multiple times” badge felt much more meaningful and valuable from a customer trust perspective.
Just wondering if this was a permanent change across Amazon, a temporary test, or something that may return in the future?
Curious if any other sellers have noticed this as well, or if anyone from Amazon can comment.
1 reply
TaylorR_Amazon
Amazon regularly tests different badge formats and messaging to determine what best serves the customer shopping experience. Unfortunately, I don't have visibility into whether this is a permanent rollout, an A/B test, or a temporary change. These types of display changes are typically driven by data and customer behavior research and the specific badge shown can vary based on product type, category, and eligibility thresholds.
