Update to seller feedback experience: Introducing star-only ratings [update]
Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
Update to seller feedback experience: Introducing star-only ratings [update]
Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
10 replies
Seller_Lg4mBXF35fU5u
News_Amazon is a coward. This account posts all these announcement threads, with numerous that are overwhelmingly and even unanimously voted down with sellers asking for some answers. Yet this account has not posted a single reply anywhere.
(And it turns out that you can't even ping @News_Amazon, unlike all other accounts that post in these forums.)
How about the mods announce these under their own accounts instead of hiding behind News_Amazon.
Seller_5wa3H6oQIsRfp
Would amazon fba orders still be struck through?
Seller_dbwoo5K79UHoT
Not a single seller asked for this. This is Amazon way of hiding the fact that a lot of negative feedback sellers receive is a result of FBA messing up on the deliver side of things. Now they get to hide it and leave sellers stuck with negative feedback they cannot get removed.
As always, Amazon's changes progressively make it worse for the seller community. Amazon only does what's best for Amazon corporate.
Seller_DGT1u9nkD6wcL
How do you check customer violate the rules of feeback if you are using the star only. and from my expereince some time amazon can not check correctly because i always ask for removing the negative feedbck when the customer left review on feedback page
Seller_1JtWN7OO6rhPF
Ridiculous as everyone has pointed out
How can you be so stupid as to suggest this as if it's an improvement?
Seller_5wa3H6oQIsRfp
Lol so many of our reviews are sometimes for the wrong order completely, once customer start leaving star only and its not removed, doesnt make any sense
Seller_Lg4mBXF35fU5u
A mod finally posted a reply in one of the announcement threads about this change, with an update:
https://sellercentral.amazon.com/seller-forums/discussions/t/a2e6403a-7e66-47cf-b66b-8945c4a96ee2?postId=5ec03ec2-50bb-4c48-ba6e-ffea27de2ddc
Dougal_Amazon
Sellers,
Thank you all for your questions and comments. We've been working with the responsible teams to address your feedback, as of 8/1/25 the announcement has been updated.
If you still have questions, please let me know here.
Thank you,
Dougal
