Seller Forums
Sign in
Sign in
imgSign in
ForumsHomeDiscussionsGroups
ForumsHomeDiscussionsGroups
imgSign in
user profile
Seller_4R4b6spAv6pe6

Can I merge two ASINs under different brand names and keep the reviews?

Hi everyone,

I’ve rebranded one of my products — same product, just a new brand name. I now have two ASINs for the same product:

ASIN A = original listing under Old Brand (hadn't registered brand)

ASIN B = identical product now listed under New Brand (registered via IP Accelerator)

I want to consolidate into one listing under the new brand, but I’m hoping to retain the reviews from the original ASIN. Has anyone successfully done this? Is it possible to merge ASINs with different brand names if the product is otherwise identical?

If yes, what do I need to provide Amazon (e.g. trademark registration, images, proof)? and does Amazon allow the reviews to be carried over?

Thanks in advance — I’d appreciate any advice or experiences.

5 views
1 reply
Create and manage listings
Tags:ASIN, Listings, Product feedback
00
Reply
user profile
Seller_4R4b6spAv6pe6

Can I merge two ASINs under different brand names and keep the reviews?

Hi everyone,

I’ve rebranded one of my products — same product, just a new brand name. I now have two ASINs for the same product:

ASIN A = original listing under Old Brand (hadn't registered brand)

ASIN B = identical product now listed under New Brand (registered via IP Accelerator)

I want to consolidate into one listing under the new brand, but I’m hoping to retain the reviews from the original ASIN. Has anyone successfully done this? Is it possible to merge ASINs with different brand names if the product is otherwise identical?

If yes, what do I need to provide Amazon (e.g. trademark registration, images, proof)? and does Amazon allow the reviews to be carried over?

Thanks in advance — I’d appreciate any advice or experiences.

Create and manage listings
Tags:ASIN, Listings, Product feedback
00
5 views
1 reply
Reply
1 reply
user profile
Manny_Amazon
In reply to: Seller_4R4b6spAv6pe6’s post

Hi @Seller_4R4b6spAv6pe6,

Thanks for posting here. It is possible to merge ASINs with different brand names if the products are otherwise identical. However, there are some important caveats to consider:

1. Brand Registry Requirement: ASINs for brands registered in the Amazon Brand Registry can only be merged if the requester is the rights owner of the brand. Per Merge duplicate product detail pages, you can File a request here and include the following information:

  • GTIN (UPC, EAN, ISBN, JAN or other product identifiers)
  • Product brand
  • Package quantity
  • Color, size, fragrance, or other physical attributes

2. Identical Product Attributes: The key product attributes, such as size, color, specifications, etc. must be exactly the same across the ASINs for them to be eligible for merging.

3. No Cross-Brand Merging: ASINs belonging to two different brands cannot be merged, as they are intrinsically different even if the product application is the same. For example, toothpastes from different brands cannot be merged.

So in summary, you can request to merge ASINs with different brand names, but only if you are the brand owner registered with Amazon Brand Registry and the product attributes are identical across the ASINs.

Regards,

- Manny

00
Follow this discussion to be notified of new activity
user profile
Seller_4R4b6spAv6pe6

Can I merge two ASINs under different brand names and keep the reviews?

Hi everyone,

I’ve rebranded one of my products — same product, just a new brand name. I now have two ASINs for the same product:

ASIN A = original listing under Old Brand (hadn't registered brand)

ASIN B = identical product now listed under New Brand (registered via IP Accelerator)

I want to consolidate into one listing under the new brand, but I’m hoping to retain the reviews from the original ASIN. Has anyone successfully done this? Is it possible to merge ASINs with different brand names if the product is otherwise identical?

If yes, what do I need to provide Amazon (e.g. trademark registration, images, proof)? and does Amazon allow the reviews to be carried over?

Thanks in advance — I’d appreciate any advice or experiences.

5 views
1 reply
Create and manage listings
Tags:ASIN, Listings, Product feedback
00
Reply
user profile
Seller_4R4b6spAv6pe6

Can I merge two ASINs under different brand names and keep the reviews?

Hi everyone,

I’ve rebranded one of my products — same product, just a new brand name. I now have two ASINs for the same product:

ASIN A = original listing under Old Brand (hadn't registered brand)

ASIN B = identical product now listed under New Brand (registered via IP Accelerator)

I want to consolidate into one listing under the new brand, but I’m hoping to retain the reviews from the original ASIN. Has anyone successfully done this? Is it possible to merge ASINs with different brand names if the product is otherwise identical?

If yes, what do I need to provide Amazon (e.g. trademark registration, images, proof)? and does Amazon allow the reviews to be carried over?

Thanks in advance — I’d appreciate any advice or experiences.

Create and manage listings
Tags:ASIN, Listings, Product feedback
00
5 views
1 reply
Reply
user profile

Can I merge two ASINs under different brand names and keep the reviews?

by Seller_4R4b6spAv6pe6

Hi everyone,

I’ve rebranded one of my products — same product, just a new brand name. I now have two ASINs for the same product:

ASIN A = original listing under Old Brand (hadn't registered brand)

ASIN B = identical product now listed under New Brand (registered via IP Accelerator)

I want to consolidate into one listing under the new brand, but I’m hoping to retain the reviews from the original ASIN. Has anyone successfully done this? Is it possible to merge ASINs with different brand names if the product is otherwise identical?

If yes, what do I need to provide Amazon (e.g. trademark registration, images, proof)? and does Amazon allow the reviews to be carried over?

Thanks in advance — I’d appreciate any advice or experiences.

Create and manage listings
Tags:ASIN, Listings, Product feedback
00
5 views
1 reply
Reply
1 reply
1 reply
Quick filters
Sort by
user profile
Manny_Amazon
In reply to: Seller_4R4b6spAv6pe6’s post

Hi @Seller_4R4b6spAv6pe6,

Thanks for posting here. It is possible to merge ASINs with different brand names if the products are otherwise identical. However, there are some important caveats to consider:

1. Brand Registry Requirement: ASINs for brands registered in the Amazon Brand Registry can only be merged if the requester is the rights owner of the brand. Per Merge duplicate product detail pages, you can File a request here and include the following information:

  • GTIN (UPC, EAN, ISBN, JAN or other product identifiers)
  • Product brand
  • Package quantity
  • Color, size, fragrance, or other physical attributes

2. Identical Product Attributes: The key product attributes, such as size, color, specifications, etc. must be exactly the same across the ASINs for them to be eligible for merging.

3. No Cross-Brand Merging: ASINs belonging to two different brands cannot be merged, as they are intrinsically different even if the product application is the same. For example, toothpastes from different brands cannot be merged.

So in summary, you can request to merge ASINs with different brand names, but only if you are the brand owner registered with Amazon Brand Registry and the product attributes are identical across the ASINs.

Regards,

- Manny

00
Follow this discussion to be notified of new activity
user profile
Manny_Amazon
In reply to: Seller_4R4b6spAv6pe6’s post

Hi @Seller_4R4b6spAv6pe6,

Thanks for posting here. It is possible to merge ASINs with different brand names if the products are otherwise identical. However, there are some important caveats to consider:

1. Brand Registry Requirement: ASINs for brands registered in the Amazon Brand Registry can only be merged if the requester is the rights owner of the brand. Per Merge duplicate product detail pages, you can File a request here and include the following information:

  • GTIN (UPC, EAN, ISBN, JAN or other product identifiers)
  • Product brand
  • Package quantity
  • Color, size, fragrance, or other physical attributes

2. Identical Product Attributes: The key product attributes, such as size, color, specifications, etc. must be exactly the same across the ASINs for them to be eligible for merging.

3. No Cross-Brand Merging: ASINs belonging to two different brands cannot be merged, as they are intrinsically different even if the product application is the same. For example, toothpastes from different brands cannot be merged.

So in summary, you can request to merge ASINs with different brand names, but only if you are the brand owner registered with Amazon Brand Registry and the product attributes are identical across the ASINs.

Regards,

- Manny

00
user profile
Manny_Amazon
In reply to: Seller_4R4b6spAv6pe6’s post

Hi @Seller_4R4b6spAv6pe6,

Thanks for posting here. It is possible to merge ASINs with different brand names if the products are otherwise identical. However, there are some important caveats to consider:

1. Brand Registry Requirement: ASINs for brands registered in the Amazon Brand Registry can only be merged if the requester is the rights owner of the brand. Per Merge duplicate product detail pages, you can File a request here and include the following information:

  • GTIN (UPC, EAN, ISBN, JAN or other product identifiers)
  • Product brand
  • Package quantity
  • Color, size, fragrance, or other physical attributes

2. Identical Product Attributes: The key product attributes, such as size, color, specifications, etc. must be exactly the same across the ASINs for them to be eligible for merging.

3. No Cross-Brand Merging: ASINs belonging to two different brands cannot be merged, as they are intrinsically different even if the product application is the same. For example, toothpastes from different brands cannot be merged.

So in summary, you can request to merge ASINs with different brand names, but only if you are the brand owner registered with Amazon Brand Registry and the product attributes are identical across the ASINs.

Regards,

- Manny

00
Reply
Follow this discussion to be notified of new activity