Coupon Suppresssed due to Insufficient Sales History
I am a new vendor with a new product listing (apparel). It is a winter item we only started listing and selling it in the fall (Oct/Nov).
There are 4 colors x 8 sizes = 32 variations which under 1 parent ASIN. We have sold ~50 units in Nov and even rose as high as #66 on the Best Seller list for our category.
However, in the last week when creating a coupon, half of the variations are now getting a suppressed due to "Insufficient Sales History". What is the qualifying # of sales required?
As the variations are simply different colors & sizes of the exact product, are they treated/qualified as a single product (under the parent ASIN)? If not, why not? As it's unreasonable to expect clothing products with color/size variation to qualify each separately. There are simply some colors & sizes that are more popular, while others may not be but required by customers.
How are vendors supposed to deal with this?
Coupon Suppresssed due to Insufficient Sales History
I am a new vendor with a new product listing (apparel). It is a winter item we only started listing and selling it in the fall (Oct/Nov).
There are 4 colors x 8 sizes = 32 variations which under 1 parent ASIN. We have sold ~50 units in Nov and even rose as high as #66 on the Best Seller list for our category.
However, in the last week when creating a coupon, half of the variations are now getting a suppressed due to "Insufficient Sales History". What is the qualifying # of sales required?
As the variations are simply different colors & sizes of the exact product, are they treated/qualified as a single product (under the parent ASIN)? If not, why not? As it's unreasonable to expect clothing products with color/size variation to qualify each separately. There are simply some colors & sizes that are more popular, while others may not be but required by customers.
How are vendors supposed to deal with this?
1 reply
Daryl_Amazon
Hi @Seller_7vSgbZWpn24Ku,
I understand your concern regarding the coupon suppression for some of your product variations due to "Insufficient Sales History." As a new vendor with a seasonal product, it can be challenging to meet the sales history requirements, especially when dealing with multiple variations.
First and foremost, let me assure you that Amazon's decision to suppress coupons for certain variations is not a reflection of the quality of your products or your performance as a seller. It is simply a measure to ensure that coupons are offered on products with a proven sales history, reducing the risk of potential abuse or misuse.
Now, to address your specific questions:
The qualifying number of sales required for coupon eligibility is not publicly disclosed by Amazon. However, it is generally based on the sales history of each individual variation (combination of color and size) rather than the parent ASIN as a whole.
Unfortunately, variations are treated and qualified separately for coupon eligibility, even if they are part of the same parent product. Amazon's system evaluates each variation independently based on its sales history.
You raise a valid point about the challenges faced by apparel sellers with multiple variations. It can be unreasonable to expect each color and size combination to meet the sales history threshold, especially for new products or seasonal items.
To address this concern, I would recommend the following:
a. Be patient and continue selling your product. As your sales history grows, more variations may become eligible for coupons.
b. Consider offering coupons only on the eligible variations for now. While not ideal, it can still help drive sales and build a stronger sales history for the remaining variations.
c. Reach out to Amazon Seller Support and explain your situation. They may be able to provide additional guidance or escalate your case for further review.
d. Utilize other promotional strategies, such as Sponsored Product campaigns or Lightning Deals, to boost sales and establish a stronger sales history across all variations.
Additionally, here are some relevant help pages and resources that may provide further insights:
Amazon Coupon Policies and Requirements
I hope this information is helpful and provides some clarity on the coupon suppression issue you are facing. Please feel free to reach out if you have any further questions or concerns. We are here to support you and ensure your success as a selling partner on Amazon.
Daryl
