Hello sellers!

As we approach the holiday season, it's time to prepare for two of the biggest shopping events of the year: Black Friday and Cyber Monday. Let's walk through the process of submitting deals for these events, with some practical tips to boost your success.

Identifying Event Opportunities

• Regularly check your Deals dashboard for "Upcoming Events."
• Look specifically for Black Friday and Cyber Monday in the list of open events.

Ensuring ASIN Eligibility

To check if your ASIN is eligible for event consideration:

• On the Deals dashboard, look for event options in the Date column dropdown.
• When creating a new deal, check if your desired event appears in the Schedule options.
• If you don't see the event available, your ASIN may not currently meet the criteria. Consider reviewing Amazon's eligibility requirements to make necessary adjustments.

Crafting Competitive Deals

While selection isn't guaranteed, you can improve your chances by:

• Choosing products with high customer appeal.
• Ensuring substantial inventory availability.
• Offering a compelling discount that stands out in a crowded marketplace.

Deals with large quantities and inventories may also have an advantage in being selected!

Understanding Event Fees

• Be aware that fees may be higher during high-traffic periods like Black Friday and Cyber Monday.
• The specific fee will be displayed when you select the Schedule while creating your deal.
• Factor these potential higher fees into your pricing strategy to maintain profitability.
• Review our guidance on understanding deal fees.

Timing Your Deals

• Deal dates and times are revealed in Seller Central at least one week before the scheduled run.
• For event-specific deals, you'll see the event name (e.g., Black Friday, Cyber Monday) along with your time slot.
• Mark your calendar with these dates to ensure you're prepared for an influx of orders.

Managing Your Deals Effectively

To keep your deals on track:

• Regularly monitor and update your deals to maintain "Upcoming" status.
• Review these recommendations for getting the most out of your Deals.
• Consider complementary promotional tactics to maximize visibility.
• Proactive management of your deals is crucial for success during these high-stakes events.

Remember, successful participation in Black Friday and Cyber Monday events requires thorough preparation, strategic pricing, and active management. Hopefully this post helps you be well-positioned to make the most of the holiday shopping season, but please let us know what questions you might have!

We wish you a successful and profitable holiday selling season!

-Danny