Starting March 12, 2024, coupons will be subject to new pricing requirements as we continue to improve the coupons experience to build customer trust and, in turn, an even better selling experience for you.

Coupons are still required to have a discount percentage between the minimum (5% off) and maximum (50% off). Products will also be required to have a sales history before they are eligible to run, and a promotion price lower than either the “was price” or the recent lowest price.

If a product’s price or discount doesn’t meet these requirements, it won’t be eligible for a coupon until all requirements have been met. If you receive a coupon error message, you can take the following actions:

Price history issue: To make this product eligible, create a sales history by selling more products to build the “was price.” For more information on how the “was price” is calculated, go to Amazon policy on reference prices.

Increase discount: Make sure your promotion price is lower than the “was price” or the recent lowest price to make this product eligible.

Minimum/maximum discount issue: Update your sale price discount percentage to be between the minimum (5% off) and maximum (50% off) to make this product eligible.

To learn more about coupon pricing requirements and error messages, go to Understanding coupon errors.