The Customer Reviews page provides brands with an easy way to keep track of all the new customer reviews on their brand’s products and offer buyers a solution when the star rating is lower than four. Monitoring customer feedback can be important in identifying and correcting product or listings defects, and detecting and reporting abuse. Offering unhappy customers support or relief can improve customer satisfaction. Before using this feature, go to Answers to Questions about Product Reviews.
Reviews data is published on the Customer Reviews page within 48 hours of when the review is published on the product detail page and will be retained for 90 days.
Brands can use the check box in the top-left corner of the Customer Review dashboard to mark any review as done, which will remove the review from the default view. To view reviews that are marked as done within the 30-day retention window, toggle the include marked as done filter. To restore a view, uncheck the box next to it.
If you discover a review that doesn’t conform to our customer review policies or our customer review creation guidelines, you can report abuse from the product detail page. To report abuse, click Show Review Details on the Customer Reviews page. This takes you to the review on the customer facing detail page, click the Report abuse link which will pop-up a confirmation box where you have to click Report. We will remove any review that violates our policies, in which case it will also be removed from the Customer Reviews page.
If the Customer Reviews drop-down does not appear, the Admin user should review user permissions and ensure that View and Edit permissions for Customer Reviews are available under the Advertising header. The user must sign out and then sign back in to Seller Central.
If the Customer Reviews option still does not show up, you can submit a case from the Brand Registry Administrator account requesting "Brand Representative" access for the primary or administrator.
For more information, go to Contact Customer.
Customers feel more connected to brands that offer direct one-on-one interaction, especially for post-order support. The Contact Buyer feature empowers brand owners to engage with customers directly over the email channel by responding to their critical customer reviews (one to three star reviews) and offer remedies where possible.
To see Brand Customer Reviews, you must have a professional seller account that is a brand representative in the Amazon Brand Registry .
Navigate to the Customer Reviews option under the Brands tab on Seller Central.
You can filter the customer reviews by Star rating, Brand (applicable only when the brand owner is a "Brand Representative" for multiple brands) or Time Period using the filters on the top right.
If you are the seller of record on a transaction that resulted in a critical review, and if the review is from a verified purchase, you will see the option Contact Buyer on the top right of the critical review.
After clicking Contact Buyer, you will be presented with two options:
If you select Courtesy Refund, an automated email will be generated offering a full refund to the customer.
If you have to gather additional information before you can help the customer, select Customer Support as the contact reason. An automated email will be generated seeking the customer’s permission to be contacted via Buyer-Seller messaging.
Customers will be able to view the message within the Message centre in the Your Account page. When a customer replies to the brand owner’s message, a buyer-seller message will be generated in Seller Central within the Messages page.
You can only reply to the reviews that meet the following criteria:
Brands must adhere to the communication guidelines in Seller Central. Brands must not attempt to influence customers’ ratings, feedback and reviews, such as by requesting that negative reviews be removed or positive reviews be posted.