Price per Unit requirements for consumables

Price per Unit (PPU) information is used by customers to compare and evaluate products during their shopping journey. To deliver a more complete, consistent and accurate PPU experience, Amazon will be implementing the following data requirements.

Starting on September 1, 2021, all new listings for products that are sold within the consumables product types must include a unit_count attribute, which was previously optional, and is a number value (for example, “5”). You must also specify the unit_count_type (for example, millilitre, count, or gram).

The unit count type will be restricted to the following units:

Accepted unit count type
gram
metre
millilitre
square metre
count

Data submissions that do not include unit_count submissions won’t be accepted. The scope of this change includes any product-level data submissions, whether through Excel templates, Seller Central or XSD feeds. Existing ASINs without unit_count information or with incorrect values in the unit_count_type attribute will require this information when the listings are updated. Any updates made to existing ASINs that do not include the unit_count information will be rejected.

The change will be applicable to all product types within the following larger consumables product types:

Product type
BEAUTY
GROCERY
HEALTH_PERSONAL_CARE
FOOD
BEVERAGE
CLEANING_PRODUCT
PAPER_PRODUCT
PRESCRIPTION_DRUG
ALCOHOLIC_BEVERAGE
PRESCRIPTION_EYEWEAR
PET_SUPPLIES

Frequently asked questions

What is Price per Unit (PPU)?

PPU helps customers compare prices among products. A few examples are provided below:

How does PPU get displayed?

To display PPU, it is important that the unit_count attribute is correctly filled in. Unit count includes a value (for example, “5”) and a unit_count_type (for example, millilitre, count, gram). Thereafter, an automated system decides whether PPU should be displayed or not. For example, if the product is a "Car_seat", the system does not display PPU. However, if the product is "Coffee", the system does display PPU. We are constantly reviewing these rules based on customer feedback.

How should the unit_count attribute be filled in?

Item is sold by	Examples
Weight	Single pack of coffee beans: 500 g	unit_count: 500 unit_count_type: gram
Weight	Three packs of coffee beans: 3 x 500 g	unit_count: 1500 unit_count_type: gram
Volume	Single bottle of Coca-Cola: 330 ml	unit_count: 330 unit_count_type: millilitre
Volume	Pack of six Coca-Cola: 6 x 330 ml	unit_count: 1980 unit_count_type: millilitre
Count	Single pack of Pampers containing 40 nappies	unit_count: 40 unit_count_type: count
Count	12 packs of Pampers with one pack containing 40 nappies:12 x 40	unit_count: 480 unit_count_type: count
Length	One roll of tape having a length of two meters	unit_count: 2 unit_count_type: metre
Length	Pack of 10 rolls of tape with one roll have a length of two meters	unit_count: 20 unit_count_type: metre
Area	One tile having an area of 1.5 square meters	unit_count: 1.5 unit_count_type: square metre
Area	Pack of 10 titles with each having an area of 1.5 square meters	unit_count: 15 unit_count_type: square metre

What should be done for bundles consisting of different products, or products such as shavers, where PPU may not be required?

All products sold within the larger consumables product types need to have unit_count and unit_count_type filled in. There are automated rules that decide whether a product needs to show PPU or not, as mentioned in How does PPU get displayed?

We recommend that you use the following default values only if you are really sure that the products do not require PPU:

Default values
unit_count: 1
unit_count_type: count

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